Online Marketing Solutions for the Service Industry


If you run a small business that provides an essential service for homeowners, you will certainly not have a monopoly. In fact, there are so many people who have quit their job and decided to go it alone, that whatever your chosen field of expertise, be prepared for some stiff competition. Your marketing will very much define your market share and by analysing your target group and finding out how they source essential services, you can soon begin to see a clear picture.

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3 reasons why having a website is better than Facebook page

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The debate about a business should have a Facebook page or a website seems to be never-ending. Almost every time someone brings up the idea of a website, different questions start to arise: “How is a website better than a Facebook page? Why should I pay? My Facebook page is good enough.” — this train of thought is almost always the same.

Yet there is a significant difference that can make it or break it for a bunch of customers and businesses too.

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6 Digital Marketing Tips for Healthcare Companies in 2017


When it comes to digital marketing, healthcare businesses have been lagging behind for some time. However, with competition on the rise and digital marketing strategies now essential for success, many healthcare companies are beginning to catch up in the digital age. If you are currently studying for or have graduated from college with a degree such as an MSN in nursing administration, then starting your own healthcare company or clinic could be the next step for you. We’ve put together some top tips to help you market and advertise your healthcare company online.

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8 Underrated Marketing Ideas for Dental Practitioners


If you want your dental practice to become extraordinarily successful, it’s important to consider which marketing strategies you can use to realize the goal. Below you will find 8 underrated dental marketing ideas that can take your dental practice’s conversion rates from average to amazing:

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Top 5 Biggest Website Blunders That are Costing You Leads


Companies making deadly mistakes with respect to their website is nothing new, and it can happen to the best of us. And while a digital marketing agency can help a company avoid some of those mistakes, it is still important for you to tread very carefully when you are developing or updating your website. With that in mind, we can take a look at the five biggest website blunders that could be resulting in lost leads for your company.

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Your Guide to Setting up an Online Business


So you want to set up an online business. Many do it these days, where the entire business is conducted online with no physical customer facing areas. It works! Just look at Amazon, who has completely dominated online retail. There are certain things you need to remember to keep your online business safe and excelling. You are at a disadvantage to other businesses with a physical front because that is a whole different side to the business, meaning they don’t have to pay as much time to their online area compared to you. But, don’t let it get you down because you can still make it. Here are some tips you need to think of to ensure your online business is nothing but a huge success.

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Why Every Small Business Needs Online Strategy


Marketing is essential even for small local companies. In an increasingly competitive world you have to be able to replace departing customers with new ones. With more than 1.1 billion websites and growing every second, there is no better marketing channel than the internet.

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Why You Need to be On Top of Website Security


No one can tell you what kind of business to establish. Likewise, no one can order you to put up a website for it. However, once you have decided what sort of business you’re going to own, it’s a matter of simple common sense to put up a site. After all, there is no point in owning your own business if no one else but you are aware of that fact. Your business will need to be properly advertised if it is going to grow and thrive. Another major issue that will need to be taken care of website security.

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Getting IT Right: Hardware, Software and Support


IT is undoubtedly a big part of the modern business environment. And that’s not something that is about to change. So, that means your business needs to get its approach to software, hardware and IT support right. Failure to do so can have dire consequences on your business. Just think about what happens when you visit airline’s website to book tickets and it wouldn’t load the webpage. So how can you ensure that you don’t end up in similar situation? Read on to find out more.

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5 Important Tips to Pick Web Hosting Provider for Your Business


If you are launching your first business website, you will need to choose a suitable web host first. The host is where your website is essentially stored online so that people can access it. Selection of web hosting provider is an important decision that should not be taken lightly. Picking a wrong provider that has slow response time or, even worse, cannot keep the website up and running can have a significant negative impact on your business. Use the tips below to find the best web hosting provider that fits your business needs.

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