Did you know that a whopping 8 out of 10 (80%) of businesses fail in the first 18 months? Sadly, most small entrepreneurships fall in the category of businesses which crash and burn. According to Anita Campbell, the mastermind behind smallbiztrends – one of the leading reasons most small businesses fail is lack of an online presence.

A website is arguably the best and most reliable way for a small business to enhance its online presence. Just having a website is however not enough. It needs to be a great website that can attract and retain the attention of the target audience. Two indispensable qualities of a great website for a small business are:

[Read more…]

If you are running a business and you do not own a website, then you need to think about starting one as a matter of urgency. There are so many possibilities that having a website can open up for your company, that you are losing out if you don’t have one. You don’t need to have a big complicated site to get the results you want, in fact, the opposite will probably be better for your customers. Here are some of the ways a website can help your business.

[Read more…]

The popularity of fashion e-commerce portals has skyrocketed in India in the last 5 years. As a result of it, small to big brands selling apparels to lingerie are mushrooming day by day in various parts of the country. Consequently, they are giving a tough competition to the established physical stores who are also launching their online portals to get a hold of the whole online marketing scenario. However, their success rate is low in comparison to the e-commerce portals. There are various factors that give the fashion and apparel e-commerce in India a meteoric rise in the last couple of years.  Let us figure out their present standings and their future growth in India.

International brands, designer outfits, luxury watches etc. are now available on leading e-commerce sites and people prefer buying such expensive things online as they get discounts, cash back or points on every purchase. The e-commerce giants successfully assess the consumers’ mind in India and that’s why they have come up with the following tactics to make maximum profit.

[Read more…]

Unless you have been hiding in a cave in the last year you will know that the world of business is changing radically. Businesses that do not have e-commerce strategy or, at least, online presence are soon going to be headed towards extinction. If you need validation look no further than the rise of Amazon. This ecommerce juggernaut that started several years ago as a website to sell books has grown into a giant that is shaking many industries at their core. Just a rumor about Amazon moving into their industry is enough to put fear in the executives of the industry. Companies such as Macy’s and JC Penney have lost billions in market value recently because of the rise of Amazon in the retail industry.

[Read more…]

In the very early stages of your business, establishing an online presence can be crucial. Having a space where your customers can find out more information about your products and services can dramatically increase your conversion rate. This online space can also be a way for new clients or customers to find you, especially if you offer a service that is not reliant on location.

Creating this first website can be tricky, especially if you are a solo entrepreneur or have a very small startup budget. You may not have the funds to hire a professional website developer, but if that is the case, there is hope. Even with little to no HTML knowledge, there are plenty of ways to create an impressive and user friendly website.

[Read more…]