How an SEO Company Can Help Your Business


By now, you’re probably aware that online marketing can work wonders for your business. But do you know how to create effective campaigns that guarantee a return on investment?

You can create an additional revenue stream through online marketing if you know how to get the maximum return from the most powerful channels. Social media and Google have billions of daily active users. PPC, content marketing, SEO and social media advertising enable you to tailor holistic digital strategies that can increase your customer base dramatically.

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6 Google Marketing Tools Every Small Business Owner Should be Using


Most of you are aware of Google being the most popular and powerful search engine, but do you know that Google has also created a bunch of marketing tools that are very useful for marketing managers and business owners alike?

Whether you are looking to boost your website’s SEO rankings, increase conversion rates, fine-tune the user experience, manage and track the reputation of your brand, plan and execute your content calendar, or get a handle on your content production process, Google has your back.

In this article, we are going to run you through some of our favorite Google Marketing Tools that you should consider using to level up your game.

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3 Essential WordPress Development Tips


WordPress is a staggeringly popular CMS (Content Management System) that runs almost 20 million websites around the world and approximately 2.75 million blog posts are published using WordPress every day. Alongside security and a plethora of supporting apps and plugins that make site development a lot more efficient, the huge user base means it’s not too hard to find support from the WordPress community at large. Here are a few tips to help you navigate the world of WordPress and maximize the success of your website.

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4 Powerful Tips to Improve Your Website


A website is a powerful platform to improve any business. Without a website, your business isn’t known to the online world, and that can be holding it back from much success. So, if you’re looking for a bit of inspiration on how to give your website a boost, here are four tips that should improve it.

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Retain Your Subscribers with Personalized Nurturing Campaigns


No matter the size of your email subscriber list, there’s always an opportunity to improve customer engagement. On the surface, it may seem like your email list is doing great — maybe you have thousands of email subscribers. But when you really dig in, how is the list performing?

Once you start to break it down, chances are good your retention rates may be lower than expected. If that’s the case, you’re not alone. Many companies struggle to find the right strategy to retain customers.

That’s why we are going to dive into the topic of nurturing campaigns for subscriber retention rates.

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8 Reasons Why Your Church Must Have A Website


Technology has undoubtedly changed lives today and the first place where people start looking for goods and services is the internet. A website is, therefore, essential to building an online presence for brands and businesses. But if you think that the need for a website is just confined to businesses, you are totally mistaken. Even religious organizations such as churches must have their websites today because online presence matters as much as physical presence for them too. This is one element that you cannot miss if you want to grow your congregation and pass your message to the present and prospective followers across the globe. Here are some reasons why your church must absolutely have a website.

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How-To Guide for Designing a Great Website on a Budget


A great website is an essential virtual asset; a vital component of online business success. Web users expect a great user experience from websites. Your website, therefore, needs to look professional, clean and present your business in the best light possible.

Three out of 4 web users who discover your business will judge your brand based on its online contents; so, not creating a good website could hurt your credibility. Thankfully, creating a great website can be done without hiring an expensive website designer. In order to create the best website possible on a budget, do these two things first:

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Why Do You Need to Pick Domain Name Carefully


Domain names are very important for businesses, blogs or for any website. It should align with the overall goal of your website or something you personally like. If you are just starting a new business then you have to think of a business name that will have a related domain name also.

A domain name is a website’s address and websites are known as web properties. So, if you just cannot choose any address for your real estate property, how can you choose anything you like for your web property. Sometimes a short and memorable domain is all it takes to make a business successful or unsuccessful.

Sometimes new businesses try to cut costs by purchasing a generic domain or renting a domain name. That is not something which can help you in today’s time. It is important to invest in something which is the foundation of your online presence.

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5 Key Insights to Create a Successful Website


Every business needs a website in order to help with visibility, brand awareness, sales and generating leads. It’s a crucial tool and investment that shouldn’t be underestimated or overlooked.

Consumers in the UK tend to do research online before buying. In fact, 76% of Brits will look online to get information about a product or service, or to get inspiration before making a purchase. If you aren’t positioning your business online in some way, you could be leaving money on the table.

It’s more than just being online though, as consumers are pretty tech-savvy and can spot a poor-quality website from a mile away. Here is some insight into what makes a website successful.

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7 User-Friendly Tips for Creating Website


It is sure fun to create appealing websites that would easily be appreciated and grasp by the customers. Designing a website is value-adding. But designing while crafting great content is a masterpiece. Like a piece of art, we all want our work to be looked over and over. It is the same as creating a website. We do not just focus on design. We focus on the bigger picture, which is its overall interface.

As we prioritize the user experience, we want our potential customers to have a worthwhile stay in navigating through our website. Below are a few practical tips for designing a user-friendly website:

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