Accessibility and Availability: Why Are They So Important for Web Design?

November 20, 2020


A website is useful only if it can be accessed. No matter how aesthetically you have set the layout, how specific your content is, or how smooth your operations are, a user will not experience any of it if the site cannot be seen.

The Internet is for everyone and hence, your site should be too. Accessibility and availability are the two parameters that ensure this. Being the true gateway to UX, these aspects are taken care of in the designing stage itself. It doesn’t matter if you perform web design London or New York style; your site should be open to all.

As a brand, you need to consider your audience from all walks and parts of the world. Every single person visiting the website should have their needs met, irrelevant of whether they are a part of your target group or not. The experience should always be seamless. So, what are accessibility and availability? And how does it affect your brand?

Let’s discuss.

[Read more…]

Filed Under: Technology Tagged With: ,

5 Excellent Approaches to Attract More Customers to Your Small Business

October 26, 2020


As a small business, your customers should be at the forefront of your operation, as without them, your venture won’t get very far. No matter what kind of industry you’re in, keeping your customers happy will help boost revenue, build trust and recognition, and improve your reputation.

If you’ve just launched a business, or you’ve noticed a decline in sales, here are five excellent strategies that can attract more customers.

[Read more…]

Filed Under: Marketing Tagged With: , ,

4 Tips to Make Your Landing Page a Money Machine

October 25, 2020


If your ecommerce site is struggling to get over a certain revenue hump there could be a couple of things in your control to change. For instance, maybe you are making some email marketing mistakes like trying too hard to make sales, or that your website is too slow to load.

While looking into every avenue, make sure that your landing page is also considered for some changes. It could very well be that your website is to blame for your poor sales. Your landing page is supposed to make it easy to understand the offer and what the next step that the visitor should take.

[Read more…]

Filed Under: Marketing Tagged With: ,

8 Ways to Make Your Website More Interactive and Engaging

October 15, 2020


The internet is the greatest information resource in history but with more web pages online now than there are people in the world, it’s becoming increasingly difficult for website owners to attract and retain users.

It’s well-proven that users normally spend a maximum of 15 seconds on a web page before clicking back for other options. With the vast majority of internet traffic being generated by search engines, users are spoiled for choice when it comes to content and the temptation to click back can be huge if they aren’t immediately presented with the information they’re looking for.

[Read more…]

Filed Under: Technology Tagged With:

How to Attract More Business to Your New Website

July 16, 2020


Supporting a new website is an exciting time for your business. You’ve done all the hard work in constructing your unique pages, and you’re looking forward to seeing how consumers interact with the brand new content and product listings pages you’re designed. There’s just one catch: you’re not getting many visitors through to your website. With few web visits, you’re not going to make the most of your flashy new website – so now is the time to think carefully about how you can attract traffic to your website, using some of the tips outlined below to usher more web users onto your unique URL.

[Read more…]

Filed Under: Technology Tagged With:

How Digital Marketing is Transforming Car Buying Experience

June 25, 2020


According to this report by Deloitte digital technologies are starting to fundamentally change the way people buy cars. Today, personalized experience is the name of the game for car buyers. Thankfully, digital technologies adapted to car buying behavior have woken up the automakers and dealerships across the U.S.

Car buyers are already accustomed to digital technologies and are at home using smartphones, smart TV, virtual and augmented reality, voice search, multiple devices, social media and real time updates. For them everything is now measured in digital terms. They get put off if dealerships and auto makers don’t use digital technologies. Thus, dealerships and automakers have no choice but to use digital technologies in marketing activities to enhance customer experience before, during and after the actual buying of a car.

How is digital marketing transforming the car buying experience? Here are several ways in which it does.

[Read more…]

Filed Under: Technology Tagged With: ,

What You Need to Know About Your First eCommerce Website

June 24, 2020


When setting up a small business, most people start by setting up a small shop on sites such as eBay or Amazon.  Although they are a great way to get up and running quickly, there are a lot of limitations to these sites, not to mention the cut of the profits they take.

Now is the time to take complete control of the selling process. Here is what you need to know about setting up your first eCommerce website.

[Read more…]

Filed Under: Technology Tagged With: ,

How to Promote an Anonymous Blog with Live Chat Bots

May 24, 2020


Making an anonymous blog is similar to therapy in a world ruled by the internet. One may use it to unload emotional baggage without having to tell the world who you are, or one may even use it to boost a business. Either way, using chatbots can be very beneficial when it comes to anonymous blogging. Here are some tips on how ChatBots can be your real-life friends

[Read more…]

Filed Under: Technology Tagged With: ,

3 Important Tips to Improve Your Website for Business Success

April 16, 2020


Right now, having a business website that performs at its best is essential, as more people are reliant on shopping online for products and services than ever before. If your business is to successfully compete against the millions of websites also vying for attention, then it needs to stand out from the crowd. A successful website is about so much more than just having a website that looks great; it needs to deliver on every level.

If you are undecided about whether to invest time and money in website improvements, it is a good idea to evaluate how central your website is to your business. If the majority of your customers find out about your business via your site, making improvements provides an opportunity to capitalize on this and further increase sales. Sometimes it can be hard to know which improvements your website needs to perform better, so the following tips should help you identify the areas that you need to focus on:

[Read more…]

Filed Under: Technology Tagged With: ,

9 Most Important Elements of a Great Web Site

April 1, 2020


Great web site design goes beyond how pretty the pages are and the visuals that greet web page visitors. Creating a great web site pushes for a comprehensive approach to building something that is effective at informing visitors about products or services. Great web site design keeps visitors coming back for information or compels them to make purchases. Here are the most important elements businesses should be thinking about when building their web sites.

[Read more…]

Filed Under: Technology Tagged With: