How to Choose the Right Server for Your Business

Server
When people think of servers they tend to imagine rows upon rows of black boxes that power Google’s search engine or Microsoft’s cloud computing. The reality is even small companies can find use for a server. In reality, technology advances in the past few years have changed the ways in which businesses of all sizes can take advantage of computers and servers to run and grow their business. Whereas it used to cost tens of thousands of dollars for server, it is now possible to buy a powerful server at a fraction of that price. Here are the basics on choosing the right server for your business.

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How to Leverage Technology to Grow Small Business

Business Growth
People usually don’t start a business with aspirations to be mediocre. Even small rural businesses have desire and potential to continue growing as long as the owner puts current technology to use. Thanks to the power of the Internet and social media, there are many ways that can help an organization continue growing regardless of location or situation. Although it may take a bit more work, the potential is usually always present. What can a business do to maximize future growth?

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3 Reasons to Transfer to a Different Web Hosting Provider

Web Hosting
When you sign up with a web hosting company, it is not always guaranteed that the partnership will last forever. Aside from the obvious game changer that the hosting company goes out of business, there are several other reasons that may make a domain owner transfer domain name service, or DNS, to a new host. While it is possible to keep a domain with one company while using a different company for hosting, most people find it easier to keep all their web services with one company. Here are the typical reasons why many people want to transfer the web hosting provider.

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Phalcon – High-Performance PHP Framework

php-web-development
Phalcon is one of the most popular and efficient PHP frameworks. This high-performance, open-source framework was released in 2012. Though Phalcon is a comparatively young framework, it has a huge army of devotees worldwide. This framework was created to optimize performance. The main thing that distinguishes Phalcon from other PHP frameworks is that it is implemented as an extension.

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Does Your Business Need Its Own Mobile App?

Mobile App
Most adults and teens have a smartphone today, and many also have other mobile devices such as tablets that they use on a regular basis. On most of these mobile devices, individuals choose to download specific applications. Some of these are fun games or entertainment apps that are designed purely to occupy the mind when the user is bored. Other apps are helpful and functional in different ways. Many companies today have taken the time to develop mobile applications for their customers to download. While these may be helpful for customers in different ways, they also can be beneficial to the businesses. For example, they may serve as an important marketing and advertising tool. When you are wondering if your business needs to have its own app, there are a few points to consider.

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Savvy Tips to Drive Per-Inquiry Advertising Success

Pay per click advertising
Pay-per-click is still one of the more common investments within a content marketing strategy, and for good reason. Compared to other types of advertising investments, this is among the easiest to manage, track and refine over time, thanks to increasing integration of metrics systems into major search engine product offerings.

However, while a rudimentary per-inquiry advertising program can be enough to drive at least some conversion rates, taking these initiatives to the next level can have more substantial benefits to the business over time. After all, leaders will be looking for high returns on investment in the modern Internet marketing arena, and more refined approaches to pay-per-click can yield stronger results.

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Visually Inspired: How to Optimize Images to Attract Consumers to Your Website

How to Optimize Images for Website
If you have started to work on your SEO but you are still in the early stages, a lot of what you have read will probably be focused on the written content of your website. You may have heard that images cannot be read by the search engine spiders, and that you should therefore focus on written content.

While written content is the most important factor, you may well want to include images on your website, and if you do, you should make sure you optimize them. Optimizing images properly can help your site to get more traffic from both the standard search engines and the image search engines. So, how can you optimize images? Here are some tips:

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How to Build a Great Website for Your Business in No Time

How to build a great website for your business in no time
A website can be the online face of your business or hobby. If you are considering setting up a website for the first time, you will want to spend a good amount of time planning for your content, multimedia and design elements. Those who are new to building websites may not have the knowledge of more complicated techniques such as coding, but with a number of products on the market for web design, it is easy to put together a website without having to deal with the specific code of each page.

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4 Must-Haves for Freelancer or At-Home Small Business Owner

4 Must-Haves for the Freelancer or the At-Home Small Business Owner
When you own your own business or work as a freelancer from home, you don’t have to answer to anyone but your clients to reach your goals. At the same time you don’t have higher-ups providing you with all the tools you need to make your work day go smoothly. Whether you’re just starting out as a small business owner or freelancer or you’ve been at it for a while and think there must be more efficient ways to run things, invest in these must-haves.

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Why your Business Needs to have a Website

Why your business mush have a website
As a small business owner if you have not yet created a website then you have been leaving in cave for some time or just don’t care about improving your business and sales. The internet revolution of the last decade has enabled all kinds of businesses to develop web presence. It is becoming easier to create and operate websites to the point where even 10 year old can do it within hours. It used to cost thousands of dollars several years ago to create a presence on the web. That is not the case anymore. You can setup and operate a website for as little as hundred dollars now. So why do you need to have a website?

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