Insights, Ideas, Results
The debate about a business should have a Facebook page or a website seems to be never-ending. Almost every time someone brings up the idea of a website, different questions start to arise: “How is a website better than a Facebook page? Why should I pay? My Facebook page is good enough.” — this train of thought is almost always the same.
Yet there is a significant difference that can make it or break it for a bunch of customers and businesses too.
Trying to bring in new customers can be a really difficult task that requires you to expand your marketing budget. But, what if it were able to engage existing loyal customers to bring in the new ones? This is the premise behind work-of-mouth marketing. If done right it can help you expand your customer base and increase sales, without spending a fortune on marketing. Several companies have employed this technique successfully. Even small business owners can deploy this marketing skill to grow their business. Continue reading to find out how:
When it comes to digital marketing, healthcare businesses have been lagging behind for some time. However, with competition on the rise and digital marketing strategies now essential for success, many healthcare companies are beginning to catch up in the digital age. If you are currently studying for or have graduated from college with a degree such as an MSN in nursing administration, then starting your own healthcare company or clinic could be the next step for you. We’ve put together some top tips to help you market and advertise your healthcare company online.
If you want your dental practice to become extraordinarily successful, it’s important to consider which marketing strategies you can use to realize the goal. Below you will find 8 underrated dental marketing ideas that can take your dental practice’s conversion rates from average to amazing:
Companies making deadly mistakes with respect to their website is nothing new, and it can happen to the best of us. And while a digital marketing agency can help a company avoid some of those mistakes, it is still important for you to tread very carefully when you are developing or updating your website. With that in mind, we can take a look at the five biggest website blunders that could be resulting in lost leads for your company.
So you want to set up an online business. Many do it these days, where the entire business is conducted online with no physical customer facing areas. It works! Just look at Amazon, who has completely dominated online retail. There are certain things you need to remember to keep your online business safe and excelling. You are at a disadvantage to other businesses with a physical front because that is a whole different side to the business, meaning they don’t have to pay as much time to their online area compared to you. But, don’t let it get you down because you can still make it. Here are some tips you need to think of to ensure your online business is nothing but a huge success.
Unless we work in the food industry, we don’t realize the long chain of things that need to happen before food gets from the field to our refrigerators. Food transport may span thousands of miles, and food may change hands multiple times before it makes it to the supermarket shelf, and thence to our homes.
The food “cold chain”, as it’s called, aims to maximize freshness and minimize food-borne illnesses, as a break in the chain can be deadly. The chain is a highly interconnected system of high-tech processing facilities, transport vehicles and shipping containers, which work together out of the view of the general public to preserve food quality and safety.
Marketing is essential even for small local companies. In an increasingly competitive world you have to be able to replace departing customers with new ones. With more than 1.1 billion websites and growing every second, there is no better marketing channel than the internet.
If you’re starting a business online, you need to make marketing one of your top priorities. That much should already be clear. The problem is that most business owners, while understanding the importance of marketing, over complicate the situation. Instead of thinking in basic terms, they get into the nitty-gritty details of promotion when really there’s no need. Instead, it’s time to go back to basics with marketing. There are really only three things you need for your business promotion to be a success. These are social media presence, content production and SEO. Tick off those three boxes, and you won’t need to think about anything else for your company to be a hit.
A lot has changed for businesses over the past few decades. In the past, most businesses were set up in a physical location – offering services or goods from a storefront. As technology has improved, and become a more integral part of our lives, many businesses are now choosing to be conducted solely online, and are abandoning the old brick and mortar methods. While the days of every business having a store may be gone, that does not mean the techniques that made them successful are gone with them. Many of the tools that work for brick and mortar establishments can apply to the web, as long as you are willing to tweak them a bit.
