What Does Franchise Marketing Look Like in the Digital Era?

May 16, 2019


If you are running a franchise, chances are you have difficulties with creating a marketing plan. It’s common for businesspersons to face challenges with franchise marketing because it’s one of the toughest things to do in the online marketing era. You own a business in a world where competition for customers is fiercer than ever. The only way to stand out from the crowd is to create a well-planned marketing plan.

Luckily for you, franchise marketing is the subject we will discuss in this article so if you follow the guidelines, you will find easier to navigate in the waters of digital marketing.

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Stemming the Tide of Poor Social Media Feedback

May 16, 2019


In today’s highly connected society, people share their feelings about both good and bad service, products, and companies simply by going online and posting to their social media profiles. It’s also common for them to go directly to companies’ social media feeds and attempt to engage with brand representatives there. However, social media feedback is not necessarily a reason to panic. It’s crucial for businesses to take prompt action to communicate with upset people.

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10 Effective Ways to Raise Awareness and Funds for a Cause

April 29, 2019


Raising awareness for a cause can be very overwhelming for some people. Trying to gather funds for that cause can also be overwhelming. Looking for financial help from some people can be stressful and intimidating, especially if they don’t believe the cause that you’re supporting. Sometimes you just have to go for the gusto and give it your all. These successful cause marketing campaigns are a great way for you to get started and get a better understanding as well as educate yourself. Here are 10 effective ways to raise awareness for a cause.

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4 Social Media Tips for Running an eCommerce Site

March 26, 2019


Your eCommerce business may do most of its sales through the website, but there’s significant value in maintaining an online presence elsewhere, too. Social media sites offer an affordable means for marketing and promotion. You don’t have to resort to paid ads when you’re using social sites right. These pages will draw plenty of attention on their own. Try these tips to make the most of your social presence.

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Top 3 Cost-Effective Marketing Tips

September 22, 2018


There’s no denying how essential marketing is to business success, and in this day and age, the methods and strategies in securing a broader customer base have improved dramatically. With current-generation technology, it’s now possible for even small businesses to find success in industries rife with competition without having to spend a small fortune or break the bank. To this end, here are a few cost-effective marketing tips that will not only keep expenditure low but maximize your desired results as well.

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5 Components of Social Media Marketing and How to Use Them

September 20, 2018


Social media marketing is not anything new, but all companies should have a strategy for making use of social media. It is also becoming more and more important as consumers are getting more of their information from social media networks. Here are five components of social media marketing and tips for using them.

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How Digital Marketing Can Promote Positive Health Outcomes

June 14, 2018


Social marketing and the mainstream media are key influences on health behaviours and health outcomes. There is therefore, a great deal of enthusiasm in utilising digital marketing in public health communications.

As a tool of information sharing and behaviour change, research has shown that carefully curated digital marketing campaigns from an experienced digital marketing agency,  can cut through the online clutter. Read on to find out why you should utilise digital marketing, in order to promote positive health outcomes.

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Social Media 101: How to Separate the Personal from the Professional

April 25, 2018


It’s no secret that social media is taking over our lives, both personally and professionally. As the newer, faster and more creative way to communicate, it’s not only a platform to connect with new, old and existing friends, but it’s also a powerful tool to promote your business and engage with customers. In fact, according to Facebook research, it has more than 1.4 billion daily active personal users, and more than 50 million business pages.

But if you’re a business owner or relevant leader looking to enjoy the personal aspects of social media while also marketing your company effectively, how do you know when to separate the two? What is OK to post on your personal page but not to your business page, and vice versa?

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8 Essentials for Every Online Clothing Store

April 22, 2018


The internet is one of the best places to do business, and the copious technological advances in the past years have only made it easier. Industries, from food to sanitation, have flocked the internet marketplace to reach their audience. Fashion is among the many things making a lot of noise in the e-commerce industry.

Majority of clothing stores are launching websites left and right to cater to the demographic that prefers online shopping to the actual mall browsing. But major stores are not the only ones benefiting from the ease of selling online. Small businesses are practically flourishing, especially independent online clothing stores.

Interested in taking your clothing business online? Here are a few essentials to help you start.

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How to Engage with Customers in Digital Age

April 3, 2018


The best marketing strategy for a business is to engage with their customers in a meaningful way so that you understand what your customers want and your customers understand what your business stands for. If you can achieve this level of understanding in your marketing approach no competitor can beat you at your game. This is truer now than ever before in this digital age when the customer attention span is divided among so many distractions. So how do you achieve this marketing nirvana state? Here is a 3-step approach and an accompanying Infographic from www.mppglobal.com to guide you through the process.

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