How Digital Marketing is Transforming Car Buying Experience

June 25, 2020


According to this report by Deloitte digital technologies are starting to fundamentally change the way people buy cars. Today, personalized experience is the name of the game for car buyers. Thankfully, digital technologies adapted to car buying behavior have woken up the automakers and dealerships across the U.S.

Car buyers are already accustomed to digital technologies and are at home using smartphones, smart TV, virtual and augmented reality, voice search, multiple devices, social media and real time updates. For them everything is now measured in digital terms. They get put off if dealerships and auto makers don’t use digital technologies. Thus, dealerships and automakers have no choice but to use digital technologies in marketing activities to enhance customer experience before, during and after the actual buying of a car.

How is digital marketing transforming the car buying experience? Here are several ways in which it does.

[Read more…]

Filed Under: Technology Tagged With: ,

5 Small Business Marketing Ideas That Won’t Break the Bank

June 14, 2020


Unlike large corporations that can use every marketing tactic imaginable to attract new customers and clients, small businesses have to adhere to a strict budget. While you may think you need a lot of money to spread brand awareness, there are lots of marketing methods that you can implement in your operation that are cost-effective.

To build your customer base, here are five of the best marketing ideas that won’t dent your business finances.

[Read more…]

Filed Under: Marketing Tagged With: , ,

5 Ways to Effectively Market Your Business on Social Media

June 3, 2020


It is no doubt that the majority of adults spend most of their time on social media. In fact, it is estimated that social media users will hit over three billion by 2021. This makes social media a critical platform to market your business.

In an attempt to take advantage of the social media population, many businesses are taking steps to build a strong social media presence. It’s no doubt that social media offers an excellent opportunity to connect with users who are familiar with your business as well as those who have never heard about your brand.

[Read more…]

Filed Under: Marketing Tagged With:

Why is Digital Marketing Important for Your Businesses?

April 29, 2020


Once upon a time, digital marketing was something only certain types of businesses did. If you were a big name on the high street or a business that had dominated your local area for decades, it wasn’t something you would ever need to consider. However, times have certainly changed!

These days if you don’t have a digital marketing strategy, you’re going to find it difficult to keep up and stand out from your competitors. The world of business has always moved at a rapid rate, but thanks to social media and the digital age, we all need to move to be able to keep up.

Digital marketing isn’t just a gimmick, it’s what customers and potential clients expect. Therefore, intertwining digital marketing into your online strategy is crucial to your business’s success. If you’re looking for an internet marketing audit, click the link to find out more.

Read on to find out why digital marketing is so important for businesses.

[Read more…]

Filed Under: Marketing Tagged With: ,

5 Effective Digital Remarketing Strategies

April 6, 2020


In many instances, connecting with a consumer the second time is much more meaningful than the first. Indeed, it could take a consumer four, five, or even more interactions with a company before they decide to eventually make a purchase. That’s why remarketing and retargeting are such vital aspects of digital marketing. Therefore, it’s crucial for marketers to understand how to successfully reach consumers multiple times. The good news is, we’re here to help. Check out these five effective ways to retarget quality leads:

[Read more…]

Filed Under: Marketing Tagged With: , ,

5 Ways to Market Your Small Business in 2020

March 21, 2020


Small businesses may have small budgets, but they have big dreams. This article is about converting those ambitious and aspirations into reality, through the savvy use of modern-day marketing techniques that’ll provide the best-possible ROI for your labors. Read on to learn how you can fight to get your brand heard and noticed above the noise, and to find out the best, most cost-effective methods of marketing that you can employ in order to boost your sales and profits, and therefore reinvest in your business’ growth throughout the 2020s.

[Read more…]

Filed Under: Marketing Tagged With: ,

4 Powerful Reasons a Company Blog Can Help Your Business

February 20, 2020


In the world of business, it’s important to embrace change as quickly as possible. And if you’re a small business, it can often feel as though you’re swimming against a tide of technology, customer demands and digital shifts. Hopefully, you’ve already recognised the importance of having a fully optimised website, the significance of keywords, good SEO practices and even the importance of using social media to generate leads – you can find out more about lead generation for lawyers here. However, despite the constantly changing strategies and policies that digital marketing produces, some things don’t change – the power of a company blog has always been a force to be reckoned with.

It’s an inexpensive marketing strategy, which can essentially give your company the edge in this overcrowded digital marketing world. Want to find out more? Read on for 4 powerful reasons a company blog can help your business.

[Read more…]

Filed Under: Technology Tagged With: ,

5 Best Social Media Marketing Tools for Your Business

November 28, 2019


Whether you’re a marketer or business owner, social media has risen to become an integral part of any marketing strategy. As a matter of fact, statistics show that 42% of the current population uses social media, and the numbers grow every day.

If you are putting together a social media marketing strategy and are looking for some tools to help take your content to the next level, look no further.

We’re breaking down the top 5 social media marketing tool for your business.

[Read more…]

Filed Under: Marketing Tagged With:

4 Online Marketing Strategies Outside of Social Media

June 13, 2019


When you’re trying to market your business, online advertising is one of the best strategies. It’s especially good for new businesses because it’s far more cost effective than a lot of traditional offline marketing techniques. It also has a much better reach and you’ll be able to connect with a lot more potential customers for a fraction of the price. When it comes to online marketing, most people immediately think of social media. It’s true that it’s a good way to market your business and find a lot of new customers without investing that much money at all, but it’s not the only way to market your business online.

[Read more…]

Filed Under: Marketing Tagged With: ,

What Does Franchise Marketing Look Like in the Digital Era?

May 16, 2019


If you are running a franchise, chances are you have difficulties with creating a marketing plan. It’s common for businesspersons to face challenges with franchise marketing because it’s one of the toughest things to do in the online marketing era. You own a business in a world where competition for customers is fiercer than ever. The only way to stand out from the crowd is to create a well-planned marketing plan.

Luckily for you, franchise marketing is the subject we will discuss in this article so if you follow the guidelines, you will find easier to navigate in the waters of digital marketing.

[Read more…]

Filed Under: Marketing Tagged With: ,