Your social media marketing game could use a reboot. Don’t feel bad. Social marketing changes so fast that regular reboots are necessary to maintain relevance. You or your marketing team, if you have one, should plan to revisit and revamp (as necessary) your social media marketing activities at least once per year.
That doesn’t mean you should throw out your entire social marketing strategy every year and start from scratch. Some best practices remain relevant long past others’ expiration dates. A few have endured since the early days of social media prospecting, when the game looked nothing like the one marketers play today.
