Insights, Ideas, Results
Reaching potential customers and making sales is the only way businesses can survive. Small businesses should use communication channels that are effective, affordable, and produce great results. Although traditional channels like email and calls have been around for a long time, text messaging is emerging as the preferred way to reach customers. Here is how small businesses can use it to increase their sales.
Your social media marketing game could use a reboot. Don’t feel bad. Social marketing changes so fast that regular reboots are necessary to maintain relevance. You or your marketing team, if you have one, should plan to revisit and revamp (as necessary) your social media marketing activities at least once per year.
That doesn’t mean you should throw out your entire social marketing strategy every year and start from scratch. Some best practices remain relevant long past others’ expiration dates. A few have endured since the early days of social media prospecting, when the game looked nothing like the one marketers play today.
Instagram is one social media platform that lets you create brand awareness for free. The more followers you have, the more money you are likely to make on this platform. But, it all boils down to some factors, one of which is – do you have good, active and reliable Instagram followers?
As obvious as that question sounds, a lot of businesses and brands have missed it. Although it is good, it’s not enough to have free Instagram followers. But, how you make the most of those followers is what counts. This article will be highlighting some proven strategies that can help you convert your quality Instagram followers into customers.
The key to longevity and profitability for any business is the nurturing and subsequent expansion of its customer base. Now, more than ever, businesses, regardless of industry, need new customers to build their capital up again after the devasting pandemic.
Here are the most effective and relatively affordable ways to increase the customer retention levels of your business as well as enticing new customers to your products and/or services.
An editorial calendar, also known as a content calendar, is a maintained schedule of when, where, and what content is to be published. Typically, a calendar would include status updates, promotions, partnerships, and more. But, here’s a question – why do you need one in the first place? After all, random posts on social media can still reap significant results.
The year 2020 saw a dramatic transformation of eCommerce businesses. Consumers forged their shopping habits which raised the brand expectations. Digital marketing, too, saw a remarkable evolution as companies shifted to online resources, especially in the wake of coronavirus restrictions. Brands redesigned their campaigns to reflect new realities.
So, what changes in the year 2021? What are the digital marketing platforms which help you focus your energy? What are the best ways of acquiring, engaging, and retaining customers in 2021?
The competition in the business landscape is becoming more competitive than ever before. It is crucial for any business to capitalize on the available marketing strategies and techniques provided by the internet to maximize profits. Merchants can easily connect with experts from all over the globe to help them grow their business. Multiple media sites can catapult a business to success if used correctly.
People with Instagram accounts really want to increase followers and likes on Instagram. Do you think so too? In this article, you will learn about how to gain free Instagram followers and likes, which is very beneficial for the development of IG accounts.
Is your medical practice struggling to secure clients? Are you always lagging behind your competitors? It may be time for you to ditch traditional strategies for digital marketing. Virtually every customer in your locality is connected to the internet, and research indicates that an average American spends at least three hours per day browsing on the web. This is where you should focus your marketing efforts. In addition, digital marketing comes with many perks compared to old-school marketing techniques. Let’s look at some of the key reasons why your business should incorporate digital marketing in its marketing strategy.
Every business, large or small, can benefit from improved technological advancements. Unfortunately, not all businesses/companies are ready to embrace technology and incorporate it into their business operations right away. It can take business owners months or even years to fully integrate new, emerging business technologies into their business practices.
That said, not being tech-savvy can slow down business growth and lead to operational and financial inefficiencies in the long haul. With tons of online resources and the growing reliance on automation, the time is right to learn something new and adapt. Perhaps you want to broaden your business and turn it into an eCommerce powerhouse. Maybe you want to utilize technology to make CRM more convenient. Whatever the case may be, running tech-savvy operations will contribute to achieving your company’s long-term goals faster and improve profitability.
