Insights, Ideas, Results
At its core Business Process Management (BPM), is a systematic approach to making an organisation’s workflow more effective, efficient, and more capable of adapting to an ever-changing environment. As you might imagine, BPM is a wide-ranging subject, and there are a number of different areas you’ll have to focus on in order to create a well-rounded business. Three approaches described below can help small business owners improve their business processes to be able to compete effectively.
Having a unique and memorable brand helps you build awareness of your business and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets. Your brand is a welcome mat or a locked door to potential customers, and by building up your brand name in the online and offline arena you will potentially reach more clients and customers. There are many ways to increase your own brand awareness:
Doing business online is a foregone conclusion in today’s world. The presence of mobile internet devices and an increasingly connected world are evidence of just how important a website is to any business. The internet helps companies elevate performance and optimize operations. The entire foray into the digital world begins with one small step that has lasting implications on the company—the domain. Before a company opts to buy domain names, businesses should consider that the simple name of the site will be used throughout the organization on a continual basis. Therefore, a good domain name can help elevate any company.
Technology has revolutionized everyday lives of businesses and consumers alike. Many of the things we take for granted today would have been impossible to imagine just few years ago. Restaurant industry not immune from these changes either. Technology is helping restaurants in number of ways, including increasing efficiency, providing better customer service, improving food quality and so on. Today, restaurants are able to generate more sales and profit while having more satisfied customers with the help of technology improvements. Those who do not take advantage of them run the risk of becoming obsolete in the next few years. Here are 5 important technologies we think can help restaurant owners.
Technology is a constant in the modern business world, and it is also one of the fastest changing assets every company has at its disposal. The arrival of social media has been a game changer for businesses to drive customer traffic to websites or brick and mortar stores. Facebook has long been the king of social media. Therefore, a well-designed Facebook page can be a huge source of revenue for any business looking to make a splash in exposure and marketing. There are plenty of tips to help boost the exposure of the Facebook page of an organization.
Starting up a business in Australia or New Zealand is something that can be very rewarding and financially lucrative. However, it is also something that can be very daunting, as the stiff competition amongst start-ups coupled with competition from larger, more established companies can make things difficult for those looking to start their own business.
Fortunately, we now live in a digital age and there are number of ways that this has made life easier for those who want to start their own business. Various digital marketing tools are now available that can help you to not only make a success of your business but also to compete on a global basis in order to extend your reach.
One of the most important factors to having a successful and competitive business is having an ability to engage with customers on a regular basis. The latest advances in technology, and of course the growing popularity of social media has made achieving this much easier than it has ever been. However, few brands are actually sitting down and planning a proper digital marketing strategy. Here are some helpful tips that can be used to build a better digital marketing strategy.
If you are running a business with a physical ‘brick and mortar’ location, it is important that you get good search engine results when someone looks for the kind of thing you offer in your area. Unlike businesses who can sell to anyone in the country or even the world regardless of their own location, businesses like restaurants, small retailers, salons and clinics need people in their area to be able to find them, and don’t necessarily benefit from being found in searches by anybody else.
You probably already know that your business needs to be utilizing social media as a means of promotion and connecting with consumers, but you may not be aware of the benefits of having your own online company presence. As a high-level executive, you are often seen as a representation of your company. Taking that representation online is a way of enhancing your reach and adding a human face to the business. Here are some of the reasons executives should use social media.
Social media marketing gets a lot of attention in the business world. With Facebook expanding to over a billion users and Pinterest traffic growing and growing it is easy to believe that all marketing is online these days. This is just not true.
When thinking about other forms of marketing to promote a business, it’s a good idea to consider what type of marketing suits the business best. Where are the potential customers hanging out? What do they read? What do they look at? Where do their interests lie? Position the business in the right locations and it doesn’t have to be too expensive once one gets creative.
Here are some ideas on how to use forms of marketing other than social media to promote a business:
