Why Your Business Should Be Running a Blog

October 12, 2020


There’s something of a false impression among young business go-getters these days. This impression suggests that only social media outreach matters for companies, and that having a well-functioning website or even blog is a relic of the past. Of course, that’s far from the truth. While social media companies have certainly economized how we expect businesses to function and what that means in a macro sense, there is still a place for businesses promoting their curated content. Your business should be running a blog, for instance, even in 2020.Why?

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How to Pick the Right Digital Marketing Methods for Your Business

July 8, 2020


The world of digital marketing can be intimidating, especially for someone who’s been accustomed to traditional marketing all of their lives. Some might not be sold yet, while others might not know which method they should try first.

Digital marketing is a blanket term we often use, but there are so many different digital marketing techniques and ways to implement them. One technique might work great for a particular business, but not for the other. That’s why you have to take your time to understand different techniques and how they work. Let’s take a look at different digital marketing methods and who they’re better suited for.

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5 Small Business Marketing Ideas That Won’t Break the Bank

June 14, 2020


Unlike large corporations that can use every marketing tactic imaginable to attract new customers and clients, small businesses have to adhere to a strict budget. While you may think you need a lot of money to spread brand awareness, there are lots of marketing methods that you can implement in your operation that are cost-effective.

To build your customer base, here are five of the best marketing ideas that won’t dent your business finances.

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Take Your Small Business to The Next Level with Digital Know-How

May 21, 2020


Let’s say you’ve got a small business that you’ve poured your heart and soul into; it could be a traditional shop or cafe, a service you provide such as plumbing, or a passion you’ve decided to pursue in the hope of living your dream, like photography, or baking.

If you don’t know what’s happening in the digital world today, chances are your business is missing out on reaching and engaging with potential customers. It has all sorts of consequences, and not just for revenue. Without practical marketing know-how, you will find yourself orbiting a barren planet without any hope of competing in the modern marketplace.

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What is the Difference Between SEO and ORM? Which One Do You Need?

May 6, 2020


You can probably give an off-the-cuff answer to the question, “what is SEO?” Those of us who spend hours online each day can’t help but absorb the basic principles of search engine optimization.

A related question — “what is reputation management?” — might give you more trouble. Online Reputation Management or ORM, as it’s known on the street, hasn’t penetrated our collective consciousness to quite the same degree as SEO. That’s in spite of the fact that, when done right, ORM incorporates SEO strategy and works toward some of the same ends. ORM and SEO, for all their differences, are more or less complementary.

Which means every SEO client also needs ORM services, and vice versa — right?

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3 Important Tips to Improve Your Website for Business Success

April 16, 2020


Right now, having a business website that performs at its best is essential, as more people are reliant on shopping online for products and services than ever before. If your business is to successfully compete against the millions of websites also vying for attention, then it needs to stand out from the crowd. A successful website is about so much more than just having a website that looks great; it needs to deliver on every level.

If you are undecided about whether to invest time and money in website improvements, it is a good idea to evaluate how central your website is to your business. If the majority of your customers find out about your business via your site, making improvements provides an opportunity to capitalize on this and further increase sales. Sometimes it can be hard to know which improvements your website needs to perform better, so the following tips should help you identify the areas that you need to focus on:

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5 Effective Digital Remarketing Strategies

April 6, 2020


In many instances, connecting with a consumer the second time is much more meaningful than the first. Indeed, it could take a consumer four, five, or even more interactions with a company before they decide to eventually make a purchase. That’s why remarketing and retargeting are such vital aspects of digital marketing. Therefore, it’s crucial for marketers to understand how to successfully reach consumers multiple times. The good news is, we’re here to help. Check out these five effective ways to retarget quality leads:

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How an SEO Company Can Help Your Business

February 26, 2020


By now, you’re probably aware that online marketing can work wonders for your business. But do you know how to create effective campaigns that guarantee a return on investment?

You can create an additional revenue stream through online marketing if you know how to get the maximum return from the most powerful channels. Social media and Google have billions of daily active users. PPC, content marketing, SEO and social media advertising enable you to tailor holistic digital strategies that can increase your customer base dramatically.

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6 Google Marketing Tools Every Small Business Owner Should be Using

November 30, 2019


Most of you are aware of Google being the most popular and powerful search engine, but do you know that Google has also created a bunch of marketing tools that are very useful for marketing managers and business owners alike?

Whether you are looking to boost your website’s SEO rankings, increase conversion rates, fine-tune the user experience, manage and track the reputation of your brand, plan and execute your content calendar, or get a handle on your content production process, Google has your back.

In this article, we are going to run you through some of our favorite Google Marketing Tools that you should consider using to level up your game.

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What is the Difference Between SEO and SEM?

September 17, 2019


Search engine optimization, better known as SEO, is a practice that virtually every business adheres to in some way –– even if they don’t realize it. However, that doesn’t mean everyone who uses SEO understands SEO. In fact, there are a number of myths and misconceptions regarding SEO, and one of them relates to a closely related tactic –– search engine marketing (SEM). Here, we’ll explain both, describe why they both present value, and answer a number of digital marketing questions along the way. Check it out:

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