Today we are living in a digital-first world that centers around customers. As a result of this, businesses around the world in the majority of industries are collecting more data than ever before, leaving business owners and managers faced with a data overload. There is a growing need for new ways to get more control, insights, and understanding from the data that is collected by organizations.
One of the best solutions to this increasingly growing issue is for companies to adopt a business intelligence strategy. However, the reality is that many companies have been quite slow in doing this, mostly down to a lack of knowledge about what is involved, how to get started, and which strategies to use to see benefits.