4 Tips to Improve Your Small Business Marketing


Marketing should be a core focus of any business. Without effective marketing, you are unlikely to reach your intended audience or increase sales and conversions. Strong marketing campaigns are essential for small businesses as they build brand recognition and make potential customers aware of the products and services you are offering. Fortunately, creating a successful advertising campaign is not particularly difficult and there are plenty of affordable ways to promote your business and maximize your marketing results. On that note, here are four tips to improve your small business marketing.

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How to Use Website to Reinforce Your PR Strategy


PR and digital marketing go hand in hand. Only when you put both together can you further your company’s goals. The internet has become so integral to our everyday lives that offline and online have blended together. We see a talk; we look online for more information. We see a digital advertisement; we go and sign up for a workshop.

With offline and online channels mixing so seamlessly together, it is time for your digital marketing strategy to support your PR strategy and vice versa. To accomplish this, follow this guide:

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Infographic: Measuring Online PR Effectiveness

Public Relations
Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.

The topic of measurement is an ongoing debate within the industry and academia. While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI. One theme has become clear, however – measurement is getting more refined, and audience engagement and response carries the most weight. Look at the Infographic below to get more information on measurement of PR effectiveness.

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