If you want to make the most of a particular investment for your business, regardless of the industry in which you operate, especially in relation to pay-per-click advertising or PPC as it is sometimes known, then you should be aware that a positive return on investment is imperative. Moreover, if you want to make the most out of your investment in PPC advertising, then you should continue reading this article to learn about how in the modern and competitive digital landscape across Canada at the start of 2024, it is imperative to ensure that every dollar you spend on pay-per-click campaigns yields maximum returns.