Good negotiation is how you can obtain an equitable result, either as a buyer or seller. Nobody is born with negotiation skills. However, there are tested ways of being a successful negotiator. Extensive analysis indicates that in both virtual and face-to-face bargaining, these negotiating strategies almost always work.
Bargaining is now a forgotten art. In reality, if we’re shocked by the price, instead of pointing it out, we try to cover it in order to save face. Negotiations have been a central part of life, for much of human history. For food, transportation, almost everything, you need to negotiate in one way or another. Period.