Business owners who want to grow their business first need to focus on their employees, not customers. This seems somewhat unusual! After all, it’s the customers who really bring cash to your business. Employees cost businesses money in terms of salary and benefits business owners need to provide.
However, when you think hard it is not as unusual as it seems at a first glance. Your employees are the face of your business. They interact with customers every day. If your employees are not happy it will reflect on their interaction with customers. Your customers will not receive good customer service and they will not come back to your business. That is why it is important to keep employee morale high.