A Little Remarkable Device Helps Small Business get Online in No Time

February 27, 2017

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Brick and Mortar retail business has undergone remarkable transformation in the last few years. The rise of eCommerce and the success of Amazon and other online retailers has put all the brick and mortar retailers in precarious situation. Even the giant retailers like Walmart are not immune from this significant change happening right now. Reading the headlines about the struggle of JC Penney and Macy’s makes anyone think that the brick and mortar retail business is going to die soon. While it may be somewhat exaggeration the reality is that if the big box retailers do not have online strategy to combat with the likes of Amazon they may face extinction in a long haul.

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Best eCommerce Platforms for Flash Sales

February 6, 2017


The beauty of eCommerce is it that it allows you to know what customers want and how much they will usually spend to get it. In fact, you’re likely to know more about what your customers want than they do. People often say they don’t know what they want until they see it. But you already do, based upon their previous activities. This is perfect for triggering impulse shopping in the form of flash sales. However, because these can place a lot of strain on your infrastructure, you need to make sure you have one of the best ecommerce platforms for flash sales.

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Can Your Small Business Ever Become Next Amazon?

September 23, 2016

amazon
It’s no big secret that Amazon is the world’s largest online retailer. The e-commerce giant started out life as a small website that just sold a few books. Today, you can go on the Amazon website and buy just about anything! Yes, they still sell books. But, you can also get electronics, homewares, even food!

Jeff Bezos, the guy behind Amazon, is worth around $66.9 billion. And all that from a small e-commerce website founded back in 1994. Now, I know what some of you are thinking. Amazon got established during the Web’s infancy. There’s no way anyone could start an e-commerce store and topple Amazon today! Or, is there?

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How is GPS Technology Impacting Today’s Businesses

September 14, 2016

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Mobile Phone GPS
While consumer applications of GPS technology usually dominate the headlines, it’s the business applications that have transformed the ability of organizations to compete, whether they are small businesses or multinational corporations.

Once, you may have paid several hundred dollars for a single GPS unit to provide directions and traffic reports. Today, emboldened by decreasing costs and increasing power, GPS comes with everything from smartphones to route plan systems.

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3 Step Approach to Online Marketing for Industry Products

September 1, 2016

Online Marketing
While the disciplines may share at least some of the same principles, there are many crucial differences between B2B and B2C marketing. One of the main challenges facing B2B marketers is the task of selling functional or uninspiring products to professional buyers, in an environment where conventional marketing techniques hold little value.

The process becomes even more challenging when selling these products online, as your prospective clients cannot touch the merchandise or interact with a knowledgeable salesman. With this in mind, you will need to think strategically if you are to successfully engage professional buyers and sell your industry goods.

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Is Your Online Marketing Strategy Really Working?

June 30, 2016

Businessman writing diagrams
In this day and age, the most important thing any business needs is an online marketing strategy. Almost everyone is on the internet these days, so the best way a small company can reach new customers is to get online. There are so many ways you can do your online marketing, and getting into it can be very daunting for a new business owner. So, with that in mind, here’s our handy guide to online marketing. It doesn’t matter if you are a complete newbie or have been working in online marketing for quite some time now. No matter how experienced you are, this guide can help you make sure everything you’re doing is up to scratch.

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4 Reasons Your Online Sales Are Falling (And How to Reverse It)

May 31, 2016

eCommerce
Having overcome obstacles to build a business, there’s nothing worse than seeing those sales figures fall.

If you find yourself in this situation, it’s essential that you find the root cause of those problems. More importantly, you must rectify them immediately. No online company can afford to go too long without making the desired impact. If you’re already losing customers, there’s probably a good reason. Leaving it untreated will only make matters worse.

But with these top tricks, you’ll be firing on all cylinders again in no time.

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6 Compelling Reasons to Outsource Your IT Support

May 20, 2016

IT Support
It would not be a stretch to say that IT and data is the new precious commodity of our times. Just imagine operating a business without a computer or IT support. It is becoming more difficult to manage all the hardware, software and other computing resources that are proliferating every day. Many companies try to manage these IT resources themselves by hiring skilled technicians. However, you may be better off hiring an outsider to manage IT for you. After all, for many businesses IT is not their core competency and they cannot afford to have an outage that can impact their operation even for an hour. Besides having reliable IT systems here are 6 reasons why you should think about outsourcing your IT support.

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7 Tips to Run Successful Online Business

April 7, 2016

Online Business
Making any business successful involves marketing it efficiently and if you have an online business, same goes for that as well. It is important to market your online business in today’s world where online trading is getting more and more competitive. It is necessary to use unique marketing strategies so that your business stands out from the competitors and for this, you should follow some tips so that your dream to effectively market your business online becomes true. Read the tips below.

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What Features Should You Look for When Building Ecommerce Website

April 3, 2016

E-Commerce
If you are the proud owner of a new small business, there are certain features that you will want to insist on when it comes time to build your first ecommerce website. One of the most important features is full interactivity with your customers, business partners, and other visitors. You’ll want to have your ecommerce site linked up with your WordPress blog and social media network pages so that any and all updates and new developments that occur there can be quickly linked back to your official site.

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