Insights, Ideas, Results
It costs 6-7 times more to acquire a new customer than to retain an existing one. A loyal customer can also bring considerably more repeat business compared to a new customer. No wonder businesses of all types and sizes are rolling out the red carpet for their loyal customers. Despite their efforts, businesses tend to lose an average of 10-30% of their customers annually for variety of reasons, which is why it’s in their best interests to maintain customer loyalty.
Running a business requires fascinating alchemy of hard work, savvy, talent, and luck —just a few of the ingredients necessary for your success. But there is one other element that doesn’t get quite enough press, and that’s finding the right kind of customer.
Whether you run a printing press or a marketing agency, not all customers are created equal. Sometimes it is better to let go of “bad” customers and focus on the ones that are good for your business. But where and how do you find those “good” customers? From being results driven to trusting your gut, here are six ways to attract better customers to your business.
As young kids many of us had the opportunity to go to a theater to watch a film or play. In most cases folding wooden chairs would have greeted us, fixed to the floor in banks. As children it was always fun to flip the folding part of the seat up and down, paying little heed to the comfort the actual chair provided. However, as adults we are now appalled when we walk into a venue to discover the old and antiquated seating still in place. Check out how theaters across the country are opting to upgrade their seating and provide an improved experience to movie-goers.
The advances in seating go far beyond comfort of theater seats and are taking place in many others businesses that require seating to run their business. Many theaters are upgrading seats to provide comfort to their customers and improve their business.
There are simple reasons and great benefits to businesses investing in new seating as described below:
Customers are at the heart of any business. It sounds obvious, but it’s also worth taking a moment to think about. Happy customers who like what you offer spend money with you and then come back time and again are invaluable to your business. As a small business owner, you want to find more of these customers, and find a way to keep hold of the ones you have. So, how can you keep hold of those repeat customers? Try using a membership card program. Membership cards are great way to reward your loyal customers and keep them coming back to your business. Here are some additional benefits they can provide to small businesses.
How many times have you received a billing statement from the doctor’s office and got totally confused by it? If you are like most people chances are you have spent considerable amount of time trying to understand the statement and relate it to the services you received when you visited the doctor. Understanding and reconciling the billing statement is the least favorable activity of the patient other than becoming sick in the first place. Visiting a doctor is painful enough, reading the bill does not have to be.
For anyone operating ecommerce website one of the primary concern is to be able to handle the customer service. This is even more important for startups because they do not have resources, in terms of cash and manpower, to be able to handle the volume of calls coming in. As a result small businesses and startups end up having to shoulder the burden of managing customer service themselves. This, in turn, hurts other aspects of a business because the reality is as a single person or small team there is only so much you can handle before being burned out by the number of tasks you need to take care of. There is a potential solution, however, that can help startups focus on their primary business. By outsourcing customer service to an external firm they can not only manage the quantity of work, but also the quality of customer service at a lower cost. Here are the benefits you can achieve by outsourcing customer service.
Successful SMEs need to be constantly pushing, evolving and growing. It is a fact of any business that you will lose some customers to competition periodically, that is why attracting new customers should a key part of your future growth. They can replace the lost business to competition, and help grow your business by providing new source of growth. It does take considerable effort and time to attract new customers. Here are five ways to reach out to tomorrow’s customers, today.
If you are in the cosmetic surgery field of medicine, you may be ready to branch out on your own and open a private practice. Through this effort, you may increase your income, have greater control over the work environment and even set your own work hours and schedule. While these are just a few of the many benefits that you can enjoy when you set up your own cosmetic surgery business, the fact is that you want your venue to be successful and profitable. In order to accomplish this goal, you may consider following a few important tips.
Great customer service is one of the strongest foundations for a business. Consumers can tell you their favorite companies just based off their own experiences with the customer service department. That’s a lot of responsibility! However, if you know how to give your buyers the best customer service experience possible, they will happily spread the word about your products and services. Here are three customer service tips that will show you how to get there.
Managing customer interaction online should not be confined to just addressing complaints. Small business owners miss important opportunity to build long-term relationship with their customer in doing so. Business owners should look into interacting with their customers on a regular basis via social media. This will not only help them keep pulse on what their customers are thinking, but also will increase their sales and profit. Customers are interacting with the businesses online in search of quick and effective response. That is what small businesses need to harness.
