Coupon – Page 4

How to Select the Right Advertising Platform

July 7, 2010

Advertising is the rope that pulls customers in to your small business and keeps them coming. Many small businesses spend as much as 6-8% on advertising either through franchise marketing fund or on their own. In spite of spending so much money on advertising many business owners are dissatisfied with the return they are getting on their advertising spend.
One of the reasons small business owners fail to get appropriate return on their advertising spend is they do not choose the right platform to advertise their products. The choices are numerous when it comes to advertising. They range from traditional media such as newspaper and television to newer forms such as Internet and social media. Each of these platforms serves specific purpose. The key to getting good return on your advertising is to understand your goals and choose the platform that fits those goals.
Below we have highlighted the purpose served by these platforms and the type of advertising they are suitable for.
[Read more…]

Filed Under: Customers, Marketing, Sales Tagged With: Advertising, Coupon, How-to, Social-Media

How to Choose Best Coupon Strategy for Small Business

July 6, 2010

For most small businesses coupons is a fact of life. In this difficult economic environment, when consumers are strapped for money and are watching their purse strings carefully, it is more important than ever to use coupons to entice customers to come to your business. Not all small businesses are created equal when it comes to coupons. Some businesses such as pizza use them extensively; while others are not so heavy users.
While it is important and imperative to use the coupons to improve your sales or at least hold to the customers you already have; you also have to have a good plan in place to use them effectively. To a novice it may seem that coupons serve only one purpose – to attract customers to your business. However, judicious use of coupons can not only improve your sales; but also help your business achieve other important goals.
Below we have identified different situations in which coupons can help achieve the results you are looking for.
[Read more…]

Filed Under: Customers, Marketing, Sales Tagged With: Advertising, Coupon, How-to, Pricing

Innovative Approaches to Generate Huge Sales

July 1, 2010

These days it is impossible to succeed in small business without spending significant amount of money on marketing and advertising. However, many small business owners feel that no matter how much money they spend on advertising they can’t seem to boost the sales they had hoped for.
We saw this happen to our business too when we used to own them. We would send out advertising inserts in the newspaper and direct mails only to see the sales go up by $300 – $400 in the following week. This doesn’t even cover the money spent on placing an advertisement.
After looking at this very carefully and talking to fellow small business owners we realized that the root of the problem was that we were just one amongst the hundreds of other small businesses who were vying for consumers’ attention.
To be successful in this advertising game you have to stand out from the crowd. You have to be unique, may be even idiosyncratic, to get attention of the consumer and bring them to your business. Below we have laid out several approaches that have been tried by several small business owners with great success. These approaches have generated huge jump in sales and brought in number of new customers.
[Read more…]