It’s not easy to get customers but it’s easy to lose them. If you’re a big business, you have the resources to impress them, but if you’re a small business how do you convince customers that you have everything it takes to earn their business? Consumers spend their money where they think they will get the most satisfaction. As a small business, you may not have the marketing budget to develop your brand as a trustworthy business. Ironically, you may be able to provide your customers with better service than a big company. After all, a large company may not have the dedicated expertise to provide each customer with satisfaction. They may not be able to give each customer the attention they need to solve their pressing problem.

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Whether you’re operating a brick-and-mortar retail store or running a consulting firm from a home office, as a small business owner, you are constantly looking for new ways to improve and streamline your day-to-day tasks. In the digital age, this means finding and implementing the right technology to manage your behind-the-scenes operations, so you can focus on the real reasons you started a business in the first place.

With that in mind, it’s no wonder that small business owners are moving more and more of their businesses onto the cloud. It’s a win/win scenario. The cloud simplifies the technical stuff while expanding the possibilities of where, when and how you do business. Still not convinced? Here are the 4 C’s of cloud computing that can transform the way you work.

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With many businesses beginning to embrace the remote work movement, it is more important than ever to establish a unified communications strategy to benefit not only companies, but also their employees. Implementing UC tools ensures that employees receive all pertinent information, regardless of where they are physically located. This helps take the pressure off of business leaders who can guarantee that employees are performing efficiently and successfully thanks to these newly implemented tools. In addition, business leaders can more easily expand their business while still keeping their communications reliable through their UC system. With this tool, employees can continue to collaborate regardless of their location, promoting a team mentality as well as a centralized communication strategy. For more information on how unified communications can benefit both businesses and their employees, check out the infographic below:

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Although it is often used for everyday business activities, the benefits of incorporating cloud technology into your company’s phone system are expansive. Cloud-based VoIP systems can not only ease the workload on your IT employees, but also ensure that your business achieves the level of scalability that is unattainable with traditional phone systems. Such a program can also take the guesswork out of emergency response plans, removing a large weight from the shoulders of business leaders. Additionally, cloud-based systems can be updated automatically, eliminating the need for off-site employees to tend to these tedious tasks. Furthermore, implementing this new system would allow workers to embrace flexibility and make efficient decisions whether they are inside or outside of the office. For more information on how cloud-based VoIP systems can benefit your business, check out the infographic below:

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