The concept of appealing to customers is a major headache for small businesses, and as the amount of competition increases, people are trying to think of wilder ways to appeal to as broad a customer base as possible. The practice of marketing is something that can be fine-tuned over a period of time, but if you are looking to gain some traction as soon as possible and get as much internet traffic to your site as you can, you would be hard pushed to find anything better than these simple, yet effective methods.

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Every company knows that they have to dedicate a large chunk of their budget and time to ensuring they have a killer marketing plan that will create enough buzz about their company that they’ll finally be able to take off. However, while companies want the big pay offs, they’re sometimes less than willing to take a few risks in order to get it. Indeed, many companies end up just following the prescribed, tried and tested marketing tactics that will work, but which are unlikely to really make a bold statement or yield unexpected returns. That’s why it’s important to think outside of the box when it comes to marketing and doing something is unusual every now and again. Here are a few ideas to get your creative juices flowing.

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There are number of ways to market a small business, but video marketing has proven very effective for many businesses. As a small business, you don’t have the budget that large corporations have for advertising and marketing campaigns, so you want to use what will offer the greatest amount of success within your budget. It can’t be said enough just how effective video marketing is for small businesses and here are just six reasons why you should always allocate a budget for video.

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Let’s be honest: if it weren’t for the many marketing efforts that exist, businesses would not enjoy the kind of success that they do. This is clear, and a result of a number of factors. For a start, marketing enables businesses to develop a brand image, and to work with that to produce marketing which is likely to be much more effective. And with the increasing ability of marketers to make their efforts much more person-centered, the effectiveness of such efforts is only increasing by the day. In this article, we are going to discuss some of the things you can do to take a fresh look at your marketing and increase its power, quickly and easily.

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Small businesses around the world today are doing most of their marketing online. With the fact that most start-ups today are based online contributing to this, another reason is that in the digital age, today’s customers find most of their favourite brands, shop and compare products, services and prices entirely online. Because of this, it’s important for small businesses to focus heavily on their digital marketing efforts in order to stand out in the competitive world of online business and marketing. We’ve listed some of the best ways to improve your online marketing campaign.

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Creating stationery is not an easy art form, especially if you are planning to turn it into a small business. True, the tools you need are easily available, such as a good printer, art materials, paper, and image-editing software. However, creating designs for letterheads, notepads, and the like are not simple. It takes a lot of talent and skill to balance form and function when designing stationery. After all, a couple of mistakes here and there can cost you dearly.

Thankfully, there are several things you can do to lessen your financial and artistic load. Here are six tips to help you in making DIY stationery, be it at home or for business.

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