Insights, Ideas, Results
Volkswagen is the largest automotive manufacturer in the world. Aside from the iconic Polo, Golf and Passat — Volkswagen owns a few other motoring companies that you may not know about. These companies have well known brands with powerful brand loyalty, yet very few people know that they are owned by Volkswagen. Vindis, that offers Volkswagen servicing takes a look into the history of some of these companies.
Most new start-up businesses rely on securing regular clients in order to begin building a strong, reputable brand and get their company off the ground. For many new businesses today, securing a large client is the break that they need to take the company to the next level. But, many new entrepreneurs simply aren’t sure of the strategies that are necessary to lure and finally secure that first big account.
Landing a big client isn’t easy – you’ll need to show that your new company is competitive, credible, aware, and attractive in a sea of larger, more established businesses. But, that isn’t to say that it is impossible. In fact, it’s more than doable with the right strategies. Here are some of the best things that you can do to land your first big client.
Most great success stories start from humble origins. Indeed, the idea of the “American dream” as we know it today is based on the possibility to rise from relative obscurity into the limelight. The good news for small business owners in 2018, is that it’s never been easier to leave your mark and make a big impression with your company. Thanks to the internet, businesses can transform from unheralded to world-renowned within a matter of weeks in some cases. And while that sort of success might prove elusive at first, it doesn’t mean business owners should stop trying to attain it. Instead, entrepreneurs can explore these three proven ways to bolster their company’s digital presence:
Every so often, businesses rebrand. It’s a tricky choice to make; after all, your brand is how your customers connect with and recognize your business, but done successfully, there are many benefits to your business. The principle motivation to rebrand is to boost profits, but should your business take the leap?
There are two aspects to any business. The first is the internal processes. This is what you must do to ensure all the gears within your company run smoothly. It is production, management, strategizing, campaigning, and so much more. You cannot exist as a business without having a great company culture that places its employees’ well-being as its priority so that everyone can collectively work together towards a more successful future.
The other aspect of a business is its public face. Even if you don’t necessarily sell to the public, and are instead a B2B operation, this still applies. This face is the branding, the voice, the logo and your persona that you share with the world. Customers don’t buy from the team behind your brand; they buy into the brand. That is why you need to create a brand persona.
It’s time to get branding with your product and service, but where to begin? It is an exciting time for any developer as it means your product is nearly on its way to market, and making creative content is the fun part you’ve been waiting for since getting the wheels in motion to make a product and sitting through meetings and business reviews. You’re nearly there, and your product will make its debut soon enough. However, branding is hugely important in getting your product noticed and recognized by a vast number of potential customers. Quite simply, clear, smart, and attractive branding can boost sales on looks alone so you cannot afford to rush this stage. Take your time, but keep it bold, stylish, and simple.
A business logo is not just a name or graphics that tells customers who you are. It is a lot more than that. A logo is your business identity. It represents characteristics of your business that tells customers who you are and what you stand for. If done right a logo can stand the test of time and make your company memorable in the world for decades. Just think about some of the logos you are familiar with. How quickly do you know what company it stands for without even having a single word in the logo! Nike Swoosh! Apple! McDonald’s Arch! The list goes on and on. Such is the power of a memorable logo!
Sadly, many small businesses struggle when it comes to achieving significant growth. While other firms, a select few, will manage to move to the big league incredibly quickly. So, how can some firms achieve rapid results, while others remain almost in the same position as when they started? Could your small business make that leap? Remember, no matter the sector or market in which you operate, your small business is capable of significant growth. The constraining factor in most cases won’t be your watertight business model. Instead your ambition and drive to succeed could be what’s holding you back. So, if you are struggling to grow your business, are you following these three fundamentals?
The early days of any startup are often some of the most exciting of all. You’re often being swept forward on a wave of momentum and motivation as you start putting together the plans for what you really want your business to be going forward. However, it’s all too common for a business to end up stalling before it really gets out of the gate for one simple reason: you’re unable to find any interested customers. There are plenty of reasons why this might happen, but one of the most common is that in the modern ram customers simply have too much choice, which leaves your business getting lost in the shuffle. Of course, that doesn’t mean that it’s impossible to get customers to notice your business, you’ve just got to put in a little extra work for it. With that in mind, here are a few things that you can do to draw customers to your new business and avoid falling behind the competition.
Many small businesses make the mistake of believing that branding is something that’s meant for big corporations only. However, the truth is that every business- big or small- needs to establish a brand to grow and progress. Besides, all the big companies – Facebook, Nike, McDonald’s, etc. were all once small businesses only. However, they worked on their products and grew into some of the biggest brands.
If you are a small business owner then it’s natural to be daunted by the concept of branding for small businesses. However, the following 5 hidden brand strategies are far simpler and easier than you can imagine:
