Small businesses cannot spend massive amounts on branding because they run on tight budgets. But they still need to create an identity that sets them apart in the competitive landscape. If you want a viable solution, look for one that delivers reach and popularity within a budget. A custom mascot covers you on all fronts, so it deserves a place in your branding plan. Essentially, a mascot gives your business a unique personality that customers connect with and use to identify your brand. Here are some reasons you must invest in one.

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In the world of business cost is everything. Whenever you think about purchasing something it is a balancing act between the cost of the item and how much value it will add to the business. In some cases, the value is in time-saving by making processes easier. In others, it literally adds money to the bottom line. Or, it can be through streamlining and cutting costs in non-direct ways.

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A brand should evolve naturally as your business grows, but there are times when an organization simply outgrows its existing brand. If your values change or you want to appeal to a wider demographic, for example, it might be necessary to rebrand in order to move your business forward.

Successfully branding a business can certainly be an effective way to enhance your profitability, but it’s important to read carefully. When you rebrand, you risk alienating your current customer base, so it’s important to take a strategic approach. With this in mind, take a look at these top tips for rebranding your business:

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The word ‘brand’ is thrown around a lot in the business world. We hear about a business being “on brand” or “off brand”. We also hear about how branding can be difficult to achieve and that once you have created a brand, you have to keep it consistent. But how do you do this exactly? Well, firstly you need to know who you are branding for and how you can encompass images, language and colors into your brand strategy so that you reach your target audience. This can be tricky business, but luckily, there are many professionals, guides and tools to help you create an unforgettable and exclusive brand.

Looking to start, update or adapt your business’s brand? Here’s how you can create an effective brand that will appeal to your target audience.

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It is now a trend of attaching yourself to a particular brand to be their honest customers. It basically embeds into a customer’s lifestyle and purchase trends. Brand awareness tells the interest of a customer in your brand and how well they recognize it. It should be so engaging that a person does not think twice to buy from that particular brand again. You must have heard people saying that ‘I am a Nike person or Adidas person’, this thing adds to a brand’s value.

The brands with high brand awareness are generally referred to as trending, buzz-worthy, or simply popular. In this article, the ways to attain brand awareness will be discussed.

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Retailers are facing continued challenges from the ecommerce sector, but those brick and mortar stores remain highly valuable. Increasingly, consumers are looking for an in-store experience that aligns with their lifestyle needs and their online activity. The tactile nature of a physical outlet is hugely advantageous, and retailers that have a physical outlet need to ensure that branding is a priority. By making greater use of the in-store experience and aligning that experience with a more grounded and valuable branding strategy, brick and mortar stores can leverage more sales and more brand awareness. Here’s how to make more use of your branding in your brick and mortar store.

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