Those of you who have recently indulged in the world of co-selling will want to know more about the tools used in funding them. Two of these tools include market development funds and partner funds. These are two areas of capital which are set aside to help the progress of the collaborative partnership ecosystem. When used correctly, they can spur on a world of collaborative contentment.
Let us talk about market development funds and partner funds. What are they? Why do you need them? And can you use them to drive revenue to your business?