How to Keep Your Business Reputation Buoyant


In the business world today, reputation is everything; it is hard to build up, easy to lose, and once it has been lost, it is near impossible to get back.

Customers and employees have long memories and loose tongues, so it is wise to keep building your reputation, keep it buoyant, and try not to get too focused on your bottom line; otherwise, you could find that the reputation of your business starts to slide and gather speed.

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3 Surefire Customer Retention Strategies for Utilities


The utility segment is among the most highly competitive domains. Customers are spoilt for choice as they have several alternatives in providers. They decide how they use energy and where they buy it from. If you run a utility company, expect customer retention to be a top challenge. A single miss means you lose their loyalty, and they will probably never be back again. Even worse, they may spread the word, leading to a domino effect with returning consumers. However, you can implement some measures to stay on top of retention. Here are surefire strategies utilities can rely on.

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Strategies for Optimizing Productivity on Your Construction Site


Construction sites have high-performance thresholds. Every deadline must be met, and every second on a worksite must be spent productively. Meeting this high bar daily is not easy, and many challenges must be overcome. Much of the challenges the sector faces can be out of the hands of individual site managers and construction business owners. It is an uphill struggle for some, but they must keep pushing forward to make progress irrespective of the circumstances.

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How to Design the Perfect Business Card


With all the formatting sites available online, just about anyone can create a business card. Just because you can design something doesn’t necessarily mean that it is perfect for your purpose. Most professional people that are in need of a business card, use it to attract business and network with colleagues.

The purpose of most business cards is to grab the attention of the receiver. The secondary purpose is to provide your contact information. A simple business card may provide your details but isn’t memorable. Balancing between the dual purposes is the best way to create the perfect business card.

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5 Things Your Small Business Needs to Thrive in 2022


Finding business success in 2022 looks different to what it did ten years ago. In truth, there are about 101 different things you need to be juggling and figuring out if you really want to see growth and success in your company.

However, having a handle on a few important areas can help make each and every minor yet crucial task a little easier to manage and give you more time to focus on what matters. Here are 5 important things you need to help your small business thrive this year.

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5 Businesses That Can Benefit from Going Pet-Friendly


Pets offer unconditional love and companionship to their owners, so it’s not surprising to find that many people treat their beloved fur babies like members of the family. In fact, recent surveys have shown that pet owners in the U.S. spend around 103 billion dollars on their furry companions alone. These owners love their pets so much that they often bring them along on their outings or travels, even going as far as to cancel their trips if a destination isn’t pet-friendly.

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Why Small and Independent Businesses Are So Important


You likely have an intuitive sense that small and independent businesses are vital for the health of our overall economy and local economic ecosystems. Even if you don’t, you’ve likely heard someone comment on the fact that small businesses are important.

But why is this the case? And what steps can you take to support the small and independent businesses in your area?

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Top Reasons You are Not Closing as Many Sales as You Should


For most sales teams, close rate is the most important metric. It’s the bottom-line figure that tells you whether your team members are pulling their weight and whether the team is providing value to the organization at large. If your sales team isn’t closing deals at the rate, you think they should, you know something’s wrong – but you may not know what, exactly, is the problem.

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5 Secrets to Achieving Great Product Success


Competition is rife in almost every industry. To capture a market, build a positive reputation, and develop substantial revenue, businesses must create high-quality, dependable products customers want or need.

Due to intense rivalry in the marketplace, many organizations make the mistake of rushing their products from development to market. As they might not have a firm grasp on their customers’ needs or choose production speed over quality, they might fail to dominate their market. Develop a respected, profitable business by learning these five secrets to product success.

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Does Your Online Marketing Strategy Need an Upgrade?


You want to start the new year with a solid digital marketing strategy to generate more leads, create engagements, sales, and make more returns on your investment. Despite the advancing business models and technology innovation, a recent study has shown that many small businesses struggle to keep up with the unprecedented changes in digital marketing. Here are some digital marketing upgrades you should consider to grow your business this year.

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