Insights, Ideas, Results
Get your salon equipment right, and the rest will follow. Of course, all stylists are looking to strike a balance between low cost salon equipment and high end products, but there doesn’t necessarily need to be a trade-off between the two.
You can save money and retain your favourite supplies – it’s possible! But it’s also possible to get creative with your boutique’s budget. Read on for more information on how to revitalise your salon for next-to-nothing.
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Growing sales is the ultimate sign that your small business is on the right track. The day your sales become stagnant, or even worse, start declining it’s time to start getting worried. If you don’t pay attention to declining sales and start taking actions to reverse them you may reach the point of no return and hurt your business permanently.
The problem is it is very difficult to pinpoint exactly what mistakes you are making that contribute to declining sales because many times you don’t even realize you are making them. The mistakes could be happening in anywhere within your business functions – customer service, products, marketing, and competition. Many of these mistakes are strategic in nature, which means that you do not directly see them in everyday transactions, but their impact can be very large. This is what understanding reversing sales decline very puzzling.
To add to confusion, there is a considerable lag between the time you make those mistakes and when their impact shows up in the form of declining sales. That is why it is paramount to be aware of these mistakes and ensure you are taking corrective measures before it is too late. Here are 5 common sales mistakes I have noticed small business owners make frequently.
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There are few decisions in life that are as important as buying business. Think about it! You are getting ready to bet your life savings on it. Not only that, but you are betting your future on it too. The decision not only affects you, but everyone around you, especially your family and friends. You will pay the price for any mistake you make at this point for a long time.
It is easy to make wrong decisions during the buying process, particularly after you become too involved, and get frustrated by the slow pace of progress. You just want to get it done and start working on the future rather than continue “wasting” your time. This is when you are likely to make wrong decisions and regret them afterwards. I always like to lay out few principles that I can go back to when this type of situation arises, so that I can keep myself in the check. The 5 mantras I have described below are meant to guide potential buyer during the buying process and help make the right decision.
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Do you remember the time when you were pleasantly surprised to get more than you had expected from a business? How about the time when you were annoyed when you didn’t get what business had promised? It’s interesting how we remember outcomes that have turned out better than or worse than our expectations, but not the ones that came out as promised! Businesses who understand this simple fact stand to benefit by delighting their customers. This is the commonly known principle of “Under Promise and Over Deliver”.
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As we herald into 2013 I thought it would be worthwhile to revisit the stories we produced in 2012 and the response we received from the readers. Here are the top 10 articles, in no particular order that got the most attention, discussion, controversy and response.
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The formula for success in small business is very simple – keep the promises you make to your customers. The relationship between customers and business owner is like an unwritten contract. Both parties expect the other to honor their side of the contract. In it, the business owner promises to sell his products or services at the advertised price with the best possible customer service. In return, the customer promises to keep giving business to you as long as you keep your side of the bargain.
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Reminders can be powerful personal productivity tool when used properly. On the other hand, forgetting to use them can be lead to dire consequences. Just ask anyone who has forgotten spouse’s birthday or marriage anniversary or someone who has missed the bill payment. The financial and social penalties you have to pay as a result are not trivial.
Small business owners can help customers overcome these challenges by facilitating reminders and, in the process, improve customer loyalty and sales. You can find examples of savvy businesses using reminders for these benefits if you look carefully. When I go for regular dental visit they usually set the next appointment for 6 months out. They also send me a reminder about a week in advance as the appointment approaches. Most of the car oil change locations put stickers on the windshield showing when the next oil change is due.
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Manager is probably the most important person for small businesses, after you. He is the one who manages day-to-day operations when you are not around, ensures that employees perform their job and is responsible for customer satisfaction. Yet many small business owners rush to hire managers without doing sufficient due diligence and end up regretting their decision afterwards and paying price in terms of business decline.
It is true that not every business needs a full-time manager, however in many situations it is a necessity for various reasons. For example, if you are running an absentee business manager is the one who will run the show. In some cases, business operating hours are more than you can provide yourself. Or you may just want to focus on high-priority strategic items and let the manager take care of operations. No matter what your reason is for hiring a manager the best practices described here will help you hire a manager who will help you grow your business.
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In my non-scientific estimate every one month delay after you have put the business up for sale reduces the price you will get by about 0.5%. For a business worth $100,000 this translates to a loss of approx $500 every month! In addition, the delay in completing the sale can not only result in deterioration of the business, but you can start losing important employees and customers if they get a hint that you are planning to sell the business. That’s why it is imperative for the business owners to complete the sale as quickly as possible after you have decided to sell it.
Now, selling the business is an inherently complex and time consuming process. It is not uncommon to find businesses that have been on the market for 6 months before the sale is complete. However, with little planning and preparation it is possible to reduce this time. Read on to find out how.
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Franchisee and franchisor have long held love-hate relationship. They know that they both need each other to be successful, but at the same time, they are constantly disagreeing and fighting over number of issues. While healthy debate and disagreements are beneficial, constant fighting over trivial issues can sap energy out of both franchisee and the franchisor.
For this reason many franchisees feel they should just venture on their own rather than dealing with the tyranny of franchisor. This could be a mistake, however. There are number of benefits of owning a franchise as opposed to running an independent business. As a franchisee, you need to develop a symbiotic relationship with the franchisor and focus on what you want to get out of it. The key is to understand and follow the rules of the game and develop a playbook that will make you a winner. Follow these guidelines when developing the playbook.
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