How to Ensure Your Charity Organization Accomplishes Its Mission

March 27, 2017


Running a charity is like running a business in some ways, but in others it is totally different. There are few of things you need to assess and come to grips with before sending aid or money abroad. To grow your charity you need to prove that it is successful and helping people. However, to do this you need to implement a large array of systems and control to ensure you are having the desired effect, whilst making sure everything is above board and working well.

This guide can help you ensure that you are on track, while also giving you tips you can use in the execution of your charitable work.

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Filed Under: Management Tagged With:

Can Cities Benefit by Providing Better Mobility and Access to its Citizens?

March 26, 2017


The twentieth century has seen a large shift in the population in urban and rural areas in almost all countries. The industrialization and subsequent rise in opportunities has given rise to migration of large number of people from rural areas where agriculture used to be the dominant industry to urban areas in search of jobs. It is estimated that more than half of world population now lives in urban areas compared to just 14% in 1900 and 30% in 1950.

Now the rise of urban population brings with it challenges that some of the cities may not be ready for. The need to access and mobility rises with the population as well as crimes and poverty. Many of the cities in the developing countries are not prepare to handle such a large influx of people. They just do not have the infrastructure required to move so many people and the vehicles that come with that. This has created significant challenges for city planners in terms of traffic jams, pollution and resulting loss of productivity. How can city planners deal with such challenges?

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5 Important Tips to Run a Successful Online Business

March 23, 2017


In this day and age you don’t even need a business to have physical premises to be successful. Your website is your storefront. Your product pages your shelves. Everything can be done through virtual space. Look at companies like Amazon, then others like Uber. All have made huge world dominating companies that operate only in the online space. There’s no reason you can’t follow suit. No reason you can’t emulate huge success stories and forge your own path in the online world. That’s not to say it is easy. In fact, running an online business is extremely hard and taxing.

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4 Costly Email Marketing Mistakes You Must Avoid

March 16, 2017


Even with the rise of social media and other digital marketing efforts email marketing continues to be relevant and popular form of marketing to reach potential customers. The reasons are very clear. You can target multiple customers with a single email, and still able to personalize it for individual recipients. It is also very cost-effective. No wonder cold email is still very popular with digital marketers. As a marketer you need to ensure that you are using best practices and do not make mistakes that can jeopardize your marketing campaign.

Most people have been on the receiving end of an e-mail marketing blunder. Perhaps you’ve opened a marketing email to find that the sender has forgotten to put your name in the opening line, or maybe you’ve received an email containing an interesting link, only to find that it leads nowhere when you click on it. As a business owner, you’ll know that many marketing mistakes can be very costly to make. When it comes to email marketing, even small mistakes could cost you some credibility or create problems when it comes to building good relationships with your customers. So, with that in mind, we’ve listed some of the biggest email marketing mistakes to avoid.

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3 Ways to Market a Non-Viral Product

March 1, 2017

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Digital marketers know the power of social media. They work hard to create campaigns that will go viral. The reach of social sharing is immense – if leveraged properly.

But what happens when you are trying to market a non-viral product? You already know you have a solid customer base. You now your product will succeed in the market. But you also know you don’t have much chance of your customers sharing those products.

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Everything You Need To Know About Creating Mobile Apps for Your Business

February 22, 2017


Mobile apps are a great way for businesses to attract new customers, engage client loyalty, and expand your company. But there are some critical elements that you need to remember if you want your app to be a success. So, if your interest is currently being piqued by the potential and possibilities of an app for your business, read on. Here is everything you need to know to ensure your idea has a great chance of being a success.

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How to make Sure Your Seasonal Business Stays Afloat during Dry Times

February 20, 2017


Seasonal businesses are hugely popular across the world for both summer and winter popularity. Whilst each business will have its own individual pros and cons, one of the most prominent challenges of running a seasonal business is when you hit the out-of-season time period.

With business being virtually non-existent as soon as your peak season time inevitably comes to an end, many seasonal business owners find it extremely difficult to avoid shutting down, especially within the first couple of years. If you’re worried about this happening to your business, below you’ll find some key strategies to ensure your business doesn’t crumble as soon as you come out of season.

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3 Surefire Strategies for Super Selling

February 4, 2017


Marketing is one of the real key parts of running any business, and as a business owner you need to be aware of what your strategy is and how you approach the subject. With a proper focus on your marketing, there is really nothing that your business cannot achieve, and that is well worth bearing in mind. However, it is often difficult to know exactly what it is that marketing needs to look like in order to work at its best, or how it needs to operate. In this article, we are going to go through three of the most important strategies to bear in mind when you are designing your marketing. Follow this advice, and your sales should go through the roof in no time.

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Professional Search Tips for Small Businesses

January 25, 2017


If you own a small to mid-size business and need to find a trusted professional to address the needs of said business, there are a variety of routes to choose from as you are starting out. Depending on what it is that you need you may feel like you are trying to find the proverbial needle in a haystack – especially if you don’t have a huge network of contacts built up.

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10 Surefire Ways to Lower Your Electricity Bill

January 13, 2017

Most consumers are very selective when it comes to choosing their phone service provider, deciding which gas station to go to save the most amount of money, or picking a car insurance company that has the cheapest rates. However, when it comes to saving on the costs of electric bills, very few residents know exactly what they are paying for or how to lower your costs.

This article will lay out 10 different strategies you can do to help drastically lower your electricity bill so that you can save and spend money on the things in life that are really important to you.

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