How Does App Ad Revenue Calculator Work, and Why Do You Need One?

April 15, 2021


Internet marketing has gained crucial importance for all businesses, irrespective of size. Companies spend huge sums on advertising on different platforms like Google AdSense. While Google takes a large part of advertisement revenue, the remaining part goes to website and app owners who place the paid ads on their pages.

Ad revenue refers to monetary income that businesses and individuals can earn from display paid advertisements on your social media channels, app, website, and other platforms. An app ad revenue calculator is a valuable tool to estimate your ad income based on app traffic. Here is some essential information on how the ad revenue calculator works.

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How to Return the Human Element to Your Marketing Campaigns

April 8, 2021


In the complex era of online business, remote working, and endless email communication, striving to recapture the human element of marketing can prove incredibly important to one’s campaign.

As a huge number of businesses and workers migrated online in the wake of the coronavirus pandemic, restrictions the world over have meant people are perhaps starting to feel the detrimental effects of having to deal with faceless corporations, chatbots, and spam emails day in and day out.

For your marketing campaign to stand out, now might the time to start nurturing a more personable approach to your customers across all available channels.

Here are some useful tips you may wish to consider.

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What to Remember When Opening a Branch of Your Business in a Different Country

March 31, 2021


Running a business is no easy feat. Any business owner on the planet can tell you that. There always feels like a million and one things to remember, and it often takes a village to keep the company going.

While it has been a somewhat challenging year for many businesses, more business owners are starting to see the light at the end of the tunnel. For many, the task at hand is to rebuild after a year of slow sales. However, those that have fared better may be looking to expand. Opening a branch of your business in a different country can open up an entire new market for your goods or services. However, this is a big move that should be carefully considered.

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5 Important Benefits of Reputation Management for Business

March 29, 2021


We all know that there are lot of good and bad things that can be said about a business online. Customers can actively choose to leave reviews, as well as talking about brands on their own social media. Some of it is going to be true and positive, while some things can be unfair and falsified. Some remarks can even be customers taking out their frustrations on a brand.

For businesses, online reputation is very important. This is how new customers are going to see you and can have an effect on your loyal buyers too. As a business owner, you have to work hard to protect your reputation. One of the best ways to do this is by choosing a reputation management service. Let’s take a look at the benefits of doing this.

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5 Impressive Skills You Must Master to Make it in Sales

March 29, 2021


Have you got what it takes to make it in the sales industry? While you might be a confident speaker and tech-savvy, some skills are deemed essential by anyone who wants to be a successful salesperson.

Read on to discover which traits you need to master to make it in sales.

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How to Streamline Your Gardening Business

March 28, 2021


As a gardener, you need to combine a lot of physical labour with your experience and knowledge, to be able to provide a high level of service to your clients. Whether commercial or residential, you want to ensure that the work you carry out meets the needs of the individuals in question, while still keeping yourself assured that your hard work is paying the bills. Finding ways to make the most of your time, and expand upon your existing knowledge, can help you to cut down the time you spend at each job, and even give you more valuable skills within your trade.

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4 Important Tips to Sell Out at a Craft Fair

March 25, 2021


If you’re an artist of any kind, craft fairs can be an amazing way to get your stock in front of different people and make some really great sales. Especially if you are someone who mainly sells online, getting to meet people in-person is a fantastic way of growing your potential audience and finding people who are interested in crafts like yours. Here are some top tips on how to make the most of selling at a craft fair.

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How to Prioritise Online Reputation Management in 2021

March 18, 2021


For most company owners in the year 2021, much has happened. The previous year brought with it quite a few unprecedented changes, as well as a clear sign of things to come for the business sector. As the pandemic has forced many people to undergo lifestyle changes such as staying indoors and purchasing what they need online, so too has the world of business changed.

Nowadays, most people are content to purchase all they need from online sources, which is why online reputation management (ORM) is more crucial than ever before — especially for new businesses looking to take advantage of the current market. 2020’s holiday season had record numbers for online stores, and it is a trend that will not end anytime soon. Here are just a few ways to help companies prioritise online reputation management in 2021.

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How to Minimize 3rd Party Risk at Your Business

March 1, 2021


Risk is a natural part of running a business. Companies need to find an effective method to manage risks while remaining solvent, whether related to vendors and supply chains or spend risk. One of the most significant challenges today is following through on due diligence to assess your suppliers and ensure your business (and your customers) are not adversely affected by spending risk associated with third parties. Managers need to take a new approach to the process, which begins with making a good risk management strategy. Making risk assessment an integral part of your risk management strategy is key to fostering good relationships and building future success. Here are just a few ways to mitigate, assess, and manage supplier risks at your organization:

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4 Biggest Threats To Businesses In 2021

February 23, 2021


There are always threats to businesses that owners need to be aware of, but obviously, the landscape has changed greatly due to COVID-19. The pandemic in itself remains an enormous threat to businesses and has also created a range of other potential threats, so business owners need to be aware of the key threats in 2021 and how they can be managed. When you know the threats and how to protect your business, it will hopefully help you navigate this challenging period and give you and your team confidence in the operation each day. So, what are the biggest threats facing businesses right now?

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