Advertising – Page 7

A Must Read Guide to Show-Stopping Store Displays

January 27, 2015

Bergdorf Goodman has been a staple of New York shopping since well before it moved to its 5th Ave. location in 1928, but it was only about 14 years ago that, under the direction of design geniuses Linda Fargo and David Hoey, Bergdorf’s became a marketer’s mecca, as well.

Every season, the monumental department store dramatically reveals intricately planned window displays that impress and entice shoppers walking along 5th Avenue. The displays are loud and exciting, depicting fanciful scenes of paper cities and brass zoos constructed delicately by a team of devoted artists. The windows are often chaotic and seem scarcely related to Bergdorf’s main product of high fashion clothing — yet the displays manage to move more merchandise than most shops dream of selling in 10 years.

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Filed Under: Customers, Marketing Tagged With: Advertising, retail

How to Create Marketing Portfolio that Attracts Attention

January 25, 2015

As a business person, job seeker, or entrepreneur one of your biggest concerns is how to gain attention of potential clients. It is what determines your success. In this piece, we are going to look at ways you can produce portfolios/marketing materials that can show off your skills, products and services, and help you create an impression that lasts. The tips we have covered here can equally be used if you are looking for a job; interviewing to land a full-time creative role for example.

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Filed Under: Marketing Tagged With: Advertising, Communication

Do You Use the Full Power of Eye Catching Banner for Small Business Marketing?

November 15, 2014

When it comes to marketing, modern-day businesses seem to be pre-occupied with online techniques and digital media. While these represent important components of any successful marketing campaign, it is important to remember that an integrated strategy that incorporates offline disciplines offers the best possible chance of long-term success. With this in mind, you should consider how printed materials and similar offline products can be created to promote your brand and venture. In terms of offline print materials, banners are particularly effective. Not only can they be created to incorporate striking imagery and bold colours, but they can also be placed anywhere within a predetermined location. Let’s look at the three most important considerations when creating a marketing banner:

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Filed Under: Marketing Tagged With: Advertising, buzz marketing

How Video Production can Help Business Owners Showcase Products

September 23, 2014

Any business that sells products needs to find the best way advertise their goods, as this is how you communicate to your audience and explain why they should choose you over the competition. It is difficult do this through text and images. Often these adverts will unfortunately go unnoticed. Instead, it is much better to produce a video featuring the products. This is the most engaging form of media, and it is also one which lends itself well to advertising. With a video you have the ability to construct a narrative through audio and visual elements, and this also enables businesses to show their product in action too. If your company sells laptops for example, then a well produced video that shows the laptop working will be much more beneficial than a photo of the laptop next to a wall of text.

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Filed Under: Marketing Tagged With: Advertising, Communication

How to attract new customers to Grow your Business

September 21, 2014

Successful SMEs need to be constantly pushing, evolving and growing. It is a fact of any business that you will lose some customers to competition periodically, that is why attracting new customers should a key part of your future growth. They can replace the lost business to competition, and help grow your business by providing new source of growth. It does take considerable effort and time to attract new customers. Here are five ways to reach out to tomorrow’s customers, today.

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Filed Under: Customers Tagged With: Advertising, Customer-Service

5 Tips to Get the Most Out of Direct Mail Campaign at Low Cost

September 11, 2014

There is a good reason why businesses have been using direct mail for over 100 years – it works! Direct mail is highly targeted and has a much higher response rate than other forms of marketing. Nearly 8 in 10 consumers respond to direct mail by searching online or visiting the brand’s own website, a powerful demonstration of how direct mail can drive traffic and increase online sales.

Despite its proven power to deliver results, many businesses still worry about the costs involved. While it obviously costs more to send a piece of direct mail than it does to send an email, emails are far more likely to get ignored or deleted. Direct mail costs are more manageable than most companies think and return on investment is high. Here are 5 tips for how to keep costs down on your first direct mail campaign.

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Filed Under: Marketing Tagged With: Advertising, Cost-Management

Savvy Tips to Drive Per-Inquiry Advertising Success

June 11, 2014

Pay-per-click is still one of the more common investments within a content marketing strategy, and for good reason. Compared to other types of advertising investments, this is among the easiest to manage, track and refine over time, thanks to increasing integration of metrics systems into major search engine product offerings.

However, while a rudimentary per-inquiry advertising program can be enough to drive at least some conversion rates, taking these initiatives to the next level can have more substantial benefits to the business over time. After all, leaders will be looking for high returns on investment in the modern Internet marketing arena, and more refined approaches to pay-per-click can yield stronger results.

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Filed Under: Marketing Tagged With: Advertising, website

How can Small Businesses Promote Products with Regifting

April 6, 2014

While the practice was once frowned upon, more people have acknowledged regifting as socially acceptable. Some items lend themselves better to the process, but for the most part, consumers are both happy and willing to accept any products that have been regifted. Companies can take advantage of this growing trend by distributing promotional products that are both useful and attractive to customers. Once considered considered tacky or tasteless regifting is no longer considered a taboo.