Online advertising has grown exponentially in the last decade as you can see in the success of companies such as Google and Facebook. They have grown be multi-billion dollar businesses just by tapping into online advertising market. More and more businesses are moving their marketing spend from offline advertising such as newspaper and billboards to online media such as search results and videos. While there is no denying that the online advertising can provide great value you need to be careful about where and how you spend your marketing dollars to get the most return from your marketing investment. It helps to have a basic understanding of online advertising as well as figuring out how those ads are being placed.

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Communication has come a long way since Morse developed the telegraph in the 1830’s. From the radio to the television and computer, advances came along thick and fast in the 20th Century. But the advent of the internet truly revolutionised the world of communications. Unbound by geographical location, businesses can reach anyone, anywhere instantly, informing and collaborating on an unprecedented level. With the dawn of the digital era, many predicted the decline of print media, but recent data indicates that this isn’t necessarily the case. Here are three key demographic and geographical factors shaping the future for this sector:

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The digital age has changed marketing in many ways for businesses – with the introduction of a new digital platform that your audience can engage with. But what does that mean for the future of traditional methods, such as catalogues? Letterbox distribution specialist DLM reveals catalogues actually still have a place with many businesses and consumers.

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Print advertising remains one of the most effective marketing tools available and still manages to stand the test of time, even with all the latest innovations in the world of digital marketing. However, for print advertising to be effective, it must be done the right way.

Effective advertising is all about effective communication, especially when it comes to print advertising. But before you devise a print campaign, you must ask yourself a number of questions.

Is the message reaching the intended target? What can you do to ensure your message attracts the attention of your target audience? What type of print media best suits your needs and budget?

If not done correctly, print advertising can be a huge waste of money. Here are some of the do’s and don’ts in print advertising for small businesses.

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Advertising can help business owners grow their business, but only if done right. As some businessman famously said – “I know half of my money spent on advertising is wasted. I just don’t know which half!” Spending money on advertising without having a good plan and understanding of customer base with just result in a waste. Small business owners are in a more precarious situation when it comes to advertising. They do not have lot of cushion and extra cash to waste on wrong type of advertising. That’s why it is important to find the type of advertising that works for them and doesn’t cost too much money. Here are 4 avenues you can consider to advertise your business.

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