Do You Understand Why Customers Buy Your Products?

September 11, 2010


Guest Contributor Chris Blanton is a former serial entrepreneur and business
advisor. He is currently editor of Ingenious Business Guide, a collection of proven practical techniques to ignite business growth and profitability. He can be reached by email and tweets under the handle @cmblanton. His guests posts appear here each Sunday.

One of the most important questions business owners should be able to answer is why their customers are buying their product or services. You have to determine what benefit your customers pay for. You can employ a skilled marketing consultant to guide you in this exercise. But if you’re determined to go it alone, you can get great mileage performing a thought experiment to uncover the true benefit your client realizes buying from you.
Our consumer culture so artfully manipulates us that we are often unaware of our own motivation. For instance, examine the process of buying a new car. Why does someone buy a new car? What wants or needs does it satisfy?
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Filed Under: Customers, Management, Marketing, Sales Tagged With:

5 Qualities of a Good Business Broker

September 8, 2010


Majority of small business owners use a business broker when buying or selling their business. A business broker takes the headache out of buying or selling process and lets you focus on your primary tasks. A broker also presents you with more and targeted opportunities that you cannot otherwise find yourself. One of the most important considerations when choosing a broker is whether he/she can help you sell your business at the highest possible price in the shortest time or buy a business at the lowest possible price quickly.
However, not all business brokers are created equal. There are good business brokers and there are mediocre ones.
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Filed Under: Buyers, Management Tagged With: , ,

How to Earn Additional Profit from Every Sale

September 6, 2010


Guest Contributor Chris Blanton is a former serial entrepreneur and business
advisor. He is currently editor of Ingenious Business Guide, a collection of proven practical techniques to ignite business growth and profitability. He can be reached by email and tweets under the handle @cmblanton. His guests posts appear here each Sunday.

Do you know that every company loses potential profit on every sale? It’s true. You could be earning much more income than you are now. The key is to reduce your price flexibility.
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Filed Under: Customers, Management, Sales Tagged With: ,

10 Questions You must Ask Seller Business Broker

September 2, 2010


We mentioned in the previous post that selling your business is the second most important decision you will make. We also provided reasons why it is important to be careful about choosing a broker to sell your business. Hiring a wrong broker will not only leave you with lot of headaches; but also will waste your valuable time in the selling process.
So how can you make sure you are hiring the “right” broker for your needs? Below we have listed 10 questions you can ask the broker before making decision to engage him/her.
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How to choose a business broker when selling your business

August 31, 2010


Selling your business is the second most important decision you can make after your decision about buying the business in the first place. There are many reasons why small business owners decide to sell – to get into some other business, because they cannot handle the workload, because they want to cash out and so on. Whatever the reason, we cannot overemphasize the importance of selling process and the attention you need to pay to it.
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Filed Under: Management, Sellers Tagged With: ,

Is Customer Always Right? (I don’t think so)

August 25, 2010


As a small business owner you hear these phrases time and again from your peers – “Customer is always right”, “Don’t argue with customers”, “Customer is king” and on and on. While this is true in many cases, we find it hard to accept it without qualification. Let’s face it – There is enough number of people out there who want to (and do) take advantage of this philosophy. They will find some reasons to bitch about your products or services. Some will do it because they are having a bad day; others will do it to get discount or free stuff; while still others will do it just because they can.
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10 Questions to Ask Buyer Business Broker

August 18, 2010


We mentioned in the previous post that you need to watch for several pitfalls when hiring a business broker to search for a suitable business. Buying a business is time consuming and tiring process. You don’t want to waste your and broker’s time looking for business that is not suitable to you.
So how can you make sure you are hiring the “right” broker for your needs? Below we have listed 10 questions you can ask the broker before making decision to engage him/her.
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Effective Techniques for Working with Buyer Business Broker

August 17, 2010


Many small business buyers hire business brokers to find a suitable business that is available for sale. Hiring a business broker makes the search easier. A business broker can search for businesses from the large database of available businesses and filter the suitable ones based on your criteria. In some cases, they can also help with the buying process, including document preparation and negotiations – particularly useful when you are new to business.
However, working with business broker is not without pitfalls. Typically, a business broker represents the seller. They make money from the commission paid by the seller – similar to real estate agents. This may cause them to keep seller’s interest ahead of buyer when there is a conflict.
Below we have highlighted several tips you want to keep in mind when hiring a business broker.
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Why You Need Poker Face as a Business Owner

August 16, 2010


If you are not careful to check your emotions when running a small business you may stand to lose number of customers and sales. As a small business owner, you are not only the leader of your employees; but also represent the face of the business. Whatever emotions you show in front of employees and customers reflect upon your business. That is why it is important to have enthusiastic demeanor and smiling face when facing customers and employees.
Many small business owners and leaders cannot control their emotions, especially when things are not going right on a particular day. They get too frustrated with the pressure of the time and get upset with employees and customers. We have experienced this first-hand.
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Filed Under: Customers, Employees, Management, Operations Tagged With: ,

How to Save on Credit Card Processing Fees

August 12, 2010


A while ago we wrote about how most small businesses are overpaying for credit card processing. In our conversations with number of small business owners we have not come across a single owner who does not hate credit card processing companies for the exorbitant amount of money they charge. In this article we showed several techniques that can help you save money. Many of our readers have found it helpful.
We have recently come across a web site – TransFS that makes it easy to compare rates from various credit card processors. Not only that, but they go one step further and bring you quotes from various credit card merchants by auctioning your business to them. Here is how it works…
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