Are you Aboard the Broadband Train Yet?

November 11, 2013

Are you Aboard the Broadband Train Yet
Communication technology has come a long way from the time Alexander Graham Bell made a first phone call to Watson. The rise of internet in the last 10 years has benefited communication technology by demanding an ever increasing need for speed. As a result, tasks that used to take 20 minutes to download in the early days of internet can now be accomplished in 2 seconds. Financial firms are putting more and more advanced technology to increase the speed of their trade execution even by few milliseconds. Communication companies have responded to this need by developing and deploying advanced technology.

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Filed Under: Technology Tagged With: , , ,

How to Create Great Business Brand – The Ultimate Guide

November 10, 2013

How to create great brand
Let’s do an experiment. Close your eye and think of the first word that comes to mind when I say Apple. How about McDonald’s? Prada? If your answers were something like elegance, Happy Meal and luxury, respectively, you understand the power of brand. A brand can create vivid images in your mind of a business. It can also create powerful emotions in people’s brains. No wonder large businesses spend millions in creating and protecting their brands. The brand doesn’t have to be the purview of large companies only. Small business can, and must, do everything in their capacity to cultivate and manage their brand image.

Just what is a brand?

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Filed Under: Marketing Tagged With: , ,

How to Organize Your Office Desk for Maximum Productivity

November 8, 2013

How to organize office desk for maximum productivity
Look around your desk and see how it is organized? How many items do you have lying around and taking up precious desk real estate? If you are like most people your office desk is cluttered with items that you rarely use. Over time the desk has become a garbage dump of papers, staplers, pens, scissor, paper clips and so on. This is pity because research shows that the cluttered desk can reduce the productivity of the person sitting on it. A desk that is neatly organized can help find items quickly and improve your output significantly. The P-L-A-C-E method we described below can help you achieve the goal of organizing your desk for maximum productivity.

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Filed Under: Operations Tagged With: ,

Top 5 Telemarketing Mistakes Every Business Must Avoid

November 7, 2013

Top Five Telemarketing Mistakes Every Business Must Avoid
Few professions are hated with as much passion as telemarketing. Even businesses hate receiving sales calls, and for good reason. The marketing or sales call is an interruption – usually with the intent of selling something that the business never asked for. Many businesses fail to understand this and continue to rely on old tactics of business telemarketing to increase their sales. So, how do you switch from becoming an unwanted pest to a welcomed guest? Stop making the same mistakes that everyone else is making.

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Filed Under: Sales Tagged With: , ,

What is the Best Organization Structure for Small Business

November 6, 2013

The benefits of SOA organization
How your business is organized can have a major impact on the outcome of your business. Business organizations have morphed in many different ways from the early 1900’s when Henry Ford invented an assembly line. Even today, you are likely to find different organization structures in different parts of the world as well as industries. The way Google is organized and operates is quite different from how organization is structured at GE. A new organization structure concept based on the principle of Service Oriented Architecture (SOA) is a different way of thinking than the traditional hierarchical organization.

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Filed Under: Management Tagged With: ,

How to Use Business Credit Card Prudently for Emergency Cash Needs

November 3, 2013

How to Use Business Credit Card Prudently for Emergency Cash Needs
For small business owners cash flow is equivalent to a blood flow. If it stops or is even constricted it can wreak havoc on your body and your business. Still the reality is every business runs into cash flow problems once in a while. A large customer delays a payment for few days and you will be scrambling to meet the payroll that is coming up. You may need additional cash flow if you are looking to expand the business with new products or locations. No matter how you come across the need for additional cash you need to have a plan in place to meet emergency cash needs.

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Filed Under: Finance Tagged With: ,

Increase Website Traffic with These Proven Tips

November 2, 2013

Increase webstie traffic with these proven tips
Are you an online entrepreneur interested in increased website traffic? If you’re selling products and/or services online, your first goal has to be to increase the number of people that visit your website. However, getting more people to browse your website is easier said than done. With millions of web sites available to choose from, people today have limited time and patience to visit a site that does not provide true value. You have to rely on search engines and other avenues to refer traffic to your website. This requires knowledge of the latest search engine marketing techniques, which is why so many online companies end up outsourcing internet marketing to professionals knowledgeable about SEO.

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Filed Under: Technology Tagged With: ,

How to Start an Online Brokerage

November 1, 2013

How to start online brokerage
Seeing Gordon Gecko wheeling and dealing in Wall Street, the stock market might look a fun place to be. Thrilling it certainly is, but it’s not the place to be playing games. It’s a high-pressure environment in which financial fortunes can change in less than a minute.

Of course, this is finance and there’s money to be made. If you know your PERs from put options and your common stocks from closed-end funds, you may fancy setting up your own online brokerage and helping others less in the know (for a fee, naturally).

Here’s how you go about becoming an online broker.

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Filed Under: Strategy Tagged With: ,

The long-term benefits of promotional items

October 27, 2013

The long-term benefits of promotional items
Small business owners are concerned with many different metrics when it comes to their marketing campaigns. After all, numbers never lie and they can help company leaders determine how successful their branding initiatives are. Return on investment is arguably the most important figure to most entrepreneurs, but there’s another one that they should consider – longevity.

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Filed Under: Marketing Tagged With:

How to Make Boring Products Exciting and Improve Sales

October 24, 2013

How to make boring products exciting
There’s nothing exciting about a razor blade, right? How about online budgeting software? Total snoozer. Contact lenses? No way. These are some of the most boring products you will find in the market. Yet, each of these products has been successfully marketed online. Dollar Shave Club has made shaving and razors exciting and cool. Mvelopes has transformed the way people think about something as boring as budgeting. The LensStore is creating a buzz about eye glasses. What did these companies do to generate excitement and how can you do something similar with your mundane commodity?

They took the product beyond itself and utilized online, offline and social channels by promoting stories around the product. This is what differentiates great marketers from mediocre ones. With the advent of internet and social media it has become easier than ever to share your stories to large number of audience. Below we provide tips on how to do it.

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Filed Under: Marketing, Sales Tagged With: ,