How Collaboration between HR and Marketing can Contribute to Business Success

April 7, 2015

Collaboration
Most large businesses have distinct departments that are responsible for taking care of their respective functions. This is required to provide a structure and avoid overlaps and gaps within the company. Small and medium businesses, on the other hand, function as one cohesive unit without having such distinct roles and responsibilities. This helps them take care of things rather quickly, which essential for the success of the business.

There are times when even large corporations can benefit from different departments working closely together. HR and Marketing are two such roles that have the potential to contribute to the business with effective collaboration. Here are some of the benefits of collaboration between HR and marketing departments.

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Filed Under: Employees, Marketing Tagged With: ,

Tips to Create Powerful Brochure to Capture Buyers’ Attention

April 5, 2015

Content
A brochure is the first thing your potential client looks at when looking to purchase from your company. Providing potential clients with a powerful brochure is a must-have the tool that you need to promote your goods and services. You only get one chance to make a first impression, so having a professional-looking brochure filled with quality images and credible content will be important in putting the right foot forward with your audience. Capturing the interest of your audience is your ultimate goal. So how do you ensure your brochure looks as appealing and professional looking as the products you are trying to sell? Here are few tips to consider:

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Filed Under: Marketing Tagged With: ,

A Simple 2-Step Approach to Ensure Financially Secure Retirement

April 2, 2015

Retirement
Nearly half of all American workers don’t contribute to their 401(k) contributions, which would then be matched by their employer dollar for dollar. This is leaving a lot of money on the table. It’s a sad situation because people who work hard to earn their leaving deserve to have a nice retirement. Think about it! How hard do you work everyday, spend long hours at job at the expense of family, and ensure you have good life now and in the future. But if you don’t start saving early and continue to do so through your earning years you might miss out on the opportunity to have financially secure retirement. So how can you make people remember to save for retirement?

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Filed Under: Finance Tagged With:

Financial and Environmental Benefits of Portable Buildings for Small Business

March 27, 2015

Portable Building
Many start-up businesses, and growing ones, face the challenge of having a building space to work from. While you can opt to build or rent a permanent building it takes time to get it ready for business use. It also requires significant investment and high operating cost. There is another alternative in terms of portable building that can provide cost effective solution. Portable buildings are just what the name suggests. They are not built to stay in the ground permanently. Rather they can be erected quickly and provide the solution that is not only cost effective, but also environmentally friendly. Here are some additional details on the benefits and types of portable buildings.

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Filed Under: Management Tagged With: ,

4 Tips to Create a Memorable Trade Show Experience

March 26, 2015

Tradeshow Booth
Trade shows are excellent venues to get business leads and make connections for small businesses. It allows you to showcase your business, products and capabilities within a short time and from a single location. The challenge with trade show is while you are trying to get the attention so are number of other businesses like you. The key is to make sure that your booth is memorable and effective. To be remarkable, you’ll need a unique booth and warm personality. You don’t have to spend a fortune to do that either. With the 4 tips shown below you can have a memorable booth that will keep the name of your business in front of the people for a long time.

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Filed Under: Marketing Tagged With: ,

Business Solutions that Provide Strategic Advantage to Small Business

March 25, 2015

Small Business
Running a small business sometimes feels like navigating a ship in the middle of a storm in the ocean while you are still building the hull. There are hundreds of items on your mind at any given time and dozens of people vying for your attention. At the same time, you cannot afford to take your eye off the primary responsibility, which to manage and grow this business. Amidst this “chaos” your best bet is to look for solutions that make your life easier by offloading some of the tasks from your plate letting you focus on strategic aspects of the business. Here are some solutions that can do just that.

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Filed Under: Management Tagged With: , ,

7 Essential Teamwork Strategies for Small Business Success

March 22, 2015

Teamwork
“Teamwork is an individual skill.” – Avery, 2001

When team is effective, emotions of enjoyment overwhelm us leading to everyone in the team feeling satisfied. As productiveness increases, trust grows stronger and satisfaction enhances success and efficiency. The result is a productive team which easily reaches goals.

The question is how productive can teamwork be in a business setting? The answer can be quite simple: since we are egoistic beings and find content in success, if we commit ourselves to our team to that extent to be egoistic about it, our actions will be oriented toward the team succeeding.

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Filed Under: Employees, Management Tagged With: ,

Want to Sell More Online? Have Quality Product Descriptions

March 22, 2015

e-commerce
Having a good product description is imperative to the success of you selling your products online. If you have a bad description of your product, you are likely to lose potential customers before they purchase anything simply because they cannot see the product for the potential uses it may have to them. You want a product description to help show the potential customer why he or she should purchase your product, and only a good product description can do that.

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Filed Under: Sales, Technology Tagged With: ,

The Fruitful Benefits of Healthy Eating at Workplace

March 21, 2015

Fruits
There is a growing trend among businesses to promote healthy eating and exercise for their employees, and for the right reason. Unhealthy employees and sickness related to that costs businesses billions of dollars in health related expenses and lost productivity. Fruits and vegetables are proven to be the most healthy food choices.

Fruit boxes delivered to your work encourages healthy snacking and helps workers avoid vending machine temptations. Having fruit at work means that you are more likely to reach for an apple or a banana than something fattening and unhealthy from the vending machine. Fruit is nutritious, delicious and you can enjoy it anytime. The benefits of eating fruits are numerous, and doctors recommend eating five servings of fruit per day for optimal health.

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Filed Under: Management Tagged With: ,

UK Politicians Aim to Cut Cost of Waste Crime

March 21, 2015

Waste
UK Deputy Prime Minister Nick Clegg appears to have seriously underestimated the true cost of waste crime. When launching the Liberal Democrat Party’s Zero Waste Bill earlier this month, Clegg announced that fly-tipping and landfill tax evasion costs the UK taxpayer an average of £500m a year in lost revenue.

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Filed Under: Uncategorized