Why Social Media Marketing Isn’t Always the Answer for Small Business

August 25, 2015

Social Media
Social media marketing gets a lot of attention in the business world. With Facebook expanding to over a billion users and Pinterest traffic growing and growing it is easy to believe that all marketing is online these days. This is just not true.

When thinking about other forms of marketing to promote a business, it’s a good idea to consider what type of marketing suits the business best. Where are the potential customers hanging out? What do they read? What do they look at? Where do their interests lie? Position the business in the right locations and it doesn’t have to be too expensive once one gets creative.

Here are some ideas on how to use forms of marketing other than social media to promote a business:

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Filed Under: Marketing Tagged With: ,

3 Tips to Keep Your Business Safe in Physical and Digital World

August 25, 2015

Security
While majority of small business owners spend considerable amount of time thinking about growing the business they do not worry as much about protecting the assets they already own. With the number of security breaches on the rise it is very important to plan to secure the business in both physical and digital worlds. Ignoring to do it can not only harm your business directly with theft, but also lead to lawsuits from employees and vendors. Below we provide 3 tips that will help you secure your business.

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Filed Under: Technology Tagged With: ,

7 Must Have Hotel Amenities for Business Travellers

August 24, 2015

Business Travel
Business travel can be extremely exhausting, with little of the glamour that people associate it with. For many business people, the trip can be as short as an overnight sojourn, meaning your energy will be spent on transit and meetings, with no relaxation and sightseeing on the cards. As a result, finding accommodation that doubles as a retreat and provides you with everything you need to have a smooth business trip, becomes very important. Below you’ll discover seven of the features you should be keeping an eye out for when researching your next business trip accommodation.

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Filed Under: Management Tagged With: ,

How Small Business Owners Can Guard against Class Action Lawsuits

August 24, 2015

Lawsuit
A class action lawsuit is a lawsuit that is filed by a certain group of people who have been injured or wronged as a result of company actions. Often they are filed by company employees, but they could also be filed by a third party. Because class action lawsuits can be so detrimental to a business, it is important for small business owners to understand how to best protect themselves from one. Even if the business wins the lawsuit, they can still prove cost heavy and result in damaged assets, finances and reputation. Many companies are putting risk management strategies in place in order to protect themselves against class action lawsuits as explained below.

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How to Make Your Home Office Comfortable without Air Conditioning

August 24, 2015

Air Conditioner
Running your own business from home can be a great thing, allowing you the flexibility to fit your work around the other things you want or need to do in your life. In summer, it can be even better, as you can spend the breaks you take from your working schedule relaxing in your own garden, or even work from a park or beach if the kind of thing you do allows you to work with just a laptop, phone and mobile internet connection!

Of course, it can get pretty hot at this time of year, and when you are consigned to your home office, you’re going to need to make sure the heat doesn’t make it too uncomfortable for you to feel productive. This can be one of the only downsides to working from home over the hottest season – almost all corporate offices have industrial strength air conditioning!

Here are some ways you can make your office as easy to work in as possible when the temperatures rise:

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Filed Under: Operations Tagged With: ,

U.S. Rep. Buchanan Introduces “Support Our Start-ups” Act

August 18, 2015

Startup
WASHINGTON — U.S. Rep. Vern Buchanan, R-FL, today announced the introduction of bipartisan legislation that would make it easier and less costly for an entrepreneur to start a new business.

Buchanan’s “Support our Start-Ups Act” (H.R. 2524) would quadruple the amount of start-up costs small business owners can deduct from their federal income taxes, raising it from $5,000 to $20,000.

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5 Step Process to Obtain PSN Connection Compliance Certificate

August 18, 2015

Network
The Public Services Network (PSN) is intended to create a “network of networks” to enable the delivery of government services from any provider or location. You will need a Public Services Network connection compliance certificate in order to connect to the PSN. This is so it remains a secure environment for all the public service organisations. Your organisation will have to pass the compliance process to demonstrate that the infrastructure is secure enough to connect to the PSN without presenting a risk.

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Filed Under: Technology Tagged With:

Why Software Is Critical to Your Business

August 17, 2015

Software
Companies now rely on computers more than they ever have before. It is no exaggeration to say that if many companies had their computer systems break down, they would not be able to continue performing normal business operations. That having been said, it is extremely important for a company to choose the software that it uses very carefully. Failure to do this could result in a devastating network failure that causes a large amount of profits to be lost. Needless to say, this is something that all companies need to do their best to avoid. Here are some of the reasons why software is critical to your business.

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How to Provide Great Customer Service on Telephone

August 13, 2015

Telephone
When it comes to business, telephone calls still take priority as the communication method of choice. Although web enquiries, emails, social media and live web chats all have their place in the modern world of communication, the majority of today’s customers still prefer to speak to a member of staff over the telephone in order to resolve any queries, questions or complaints that they may have. With this in mind, we have put together a list of tips for answering telephone calls professionally. Read on to find out more.

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3 Tips for Attracting and Retaining Top Talent

August 11, 2015

Top Talent
Getting the right people in the right positions can be a huge challenge for any business. Hiring the wrong employee can cost countless dollars in labor, onboarding and training costs, which is why startups and businesses in their infancy cannot afford to make any hiring mistakes. It is imperative for your business to ensure you hire the right employees, and once they are onboard do everything you can to retain top talent. After all, these employees are in high demand and it will not take long for them to jump ship if you do not recognize their contribution and reward them appropriately. To help you achieve this goal we have compiled 3 tips to attract and retain top talent.

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Filed Under: Employees Tagged With: , ,