On Saturday, November 28th, communities across the nation will be celebrating Small Business Saturday. Falling immediately after Black Friday, and just two days before Cyber Monday, this annual observance has become an integral part of the holiday season’s retail surge.
But is it really important? Or is it just another silly marketing gimmick?
Web analytics is one of the cornerstones of having a successful website. It’s essential for any business to have a site that performs well in the modern age. Anyone who wants their online efforts to be as good as they can be, needs to be able to analyze the numbers and trends. If you can see and understand why a certain event or trend is occurring, you can correct, recreate or improve on it. The art of web analytics allows for you to do this, whether you do it yourself or hire a pro. If you think your business needs to make better use of web analytics, use this guide to find out how.
When it comes to hosting your small business website, you may be struggling with all the different options available to you. There are lots of different types of hosting, many companies and varying price ranges too.
In this article we are going to take a look at the main differences between the types of hosting packages on offer so that you can find what works best and what to avoid with your business. Hosting is one of the most important things when it comes to actually turning visitors into customers as a website that is down all the time or slow won’t result in any business at all, so it pays to be prepared.
Make a splash – Where does this phrase come from? Think about when someone jumps into a swimming pool or off a diving board. Immediately, all eyes are drawn to them. People are attracted to the noise, the movement, energy and power. They become fascinated by who caused this change in events and that’s exactly what you want when you attend a trade show. You need all eyes to be on you, wondering what your company is and where it came from. It doesn’t take a genius to know this is based on how well you can market your business. But what type of marketing? That’s the question we plan to answer on this post.
Preparing a tax return is a hassle that no one looks forward to. On the other hand, as the saying goes there are only two certain things in this world – death and taxes. So even if you do not enjoy either the fact is you still have to complete and file your taxes come April 15. Many people like to do the taxes themselves either to save money or they think of themselves as expert enough. The fact is hiring a professional can pay off in terms of lower taxes, bigger refund and the overall peace of mind. Here are 6 reasons why hiring a professional for your taxes is a smart idea.
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Identity theft and fraud have long been considered consumer issues, but a series of recent high-profile intrusions is quickly shifting the focus to the corporate world. From Target to Home Depot to Neiman Marcus, the past year has certainly been a long one for several large companies that fell victim to data breaches. And make no mistake, these attacks may be carried out against a company’s infrastructure, but it’s the consumer who has to deal with the fallout of compromised information. For criminals, enterprise fraud is a high-risk, high-reward proposition. Although the level of security and threat of detection is much higher than with a single-victim attack, the successful breach of a single corporate network can provide a lifetime’s supply of sensitive information, from Social Security and Employee Identification numbers, to passwords and credit card information. The only bright side to these incidents is they provide corporations with the opportunity to learn from past mistakes and strengthen their security. Here are just few tips for avoiding the growing trend of enterprise data breaches.
A website is a must have channel for any business. When it comes to a start-up it is even more critical to have a web presence from day one because you are not going to have resources to build a brick-n-mortar channel nor the marketing budget to spend. There are several approaches you can take to host the website, ranging from dedicated self managed hosting, to managed outsources services to virtual private service such as the one provided by best VPS web hosting. But what does it take to build a website in the first place? Read on to understand some of the steps involved.
For small business, big leaps mean the difference between propulsion and stagnation. No matter how stringent a bean counter you are, a business stuck in one place will inadvertently head for the financial gutter. Even the best laid plans of mice and men often go awry, as Steinbeck and Burns would agree – but without taking an occasional leap of faith your enterprise is bound to falter.
This isn’t an original viewpoint. In many ways, it’s the foundation upon which capitalism is built. So when you’re a small business, what are some of the bigger choices you’ll have to make?
In today’s economic climate, the world is fast moving, ever changing and incredibly demanding. You just need to be in the tube during rush hour to experience the rush of suits as they hurriedly make their way into the office or to their meetings for the day. The UK startup market is a saturated one with only 6% of startups and SME’s going onto become larger businesses. Managing Directors of small to medium sized businesses are expected to be on top of their company and their offerings in order to compete with the larger corporations.
