It’s not easy to get customers but it’s easy to lose them. If you’re a big business, you have the resources to impress them, but if you’re a small business how do you convince customers that you have everything it takes to earn their business? Consumers spend their money where they think they will get the most satisfaction. As a small business, you may not have the marketing budget to develop your brand as a trustworthy business. Ironically, you may be able to provide your customers with better service than a big company. After all, a large company may not have the dedicated expertise to provide each customer with satisfaction. They may not be able to give each customer the attention they need to solve their pressing problem.