The Ultimate Guide to Video Marketing Careers

February 5, 2017

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Video marketing has recently exploded onto the digital marketing scene. More and more people go online to help them learn about business offerings in their area of interest, and they are increasingly looking to videos to give them the information and experiences they need.

According to Adobe’s CMO.com, 50 percent of all mobile traffic currently comes from online video consumption. They also assert that 100 million internet users watch online video at least once a day, and that the average user will be exposed to 32.2 videos in a single month.

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Filed Under: Employees Tagged With: ,

How Can Customer Reviews Help Small Business?

February 5, 2017


Customer reviews are a valuable assessment when it comes to seeing how well your business is currently performing. Try not to consider a review as something that is going to give your business a bad name; a negative review from time to time can actually help your business improve its standards. Whether it’s online or in print form, reviews are going to happen, and inevitably, your business will be reviewed at some point too.

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5 Tips for Business Owners Applying for a First Mortgage

February 4, 2017


Business owners face a number of challenges when applying for their first mortgage. They lack the clear process of income verification that many employers provide, and they don’t have the same consistent income someone with a job does. Underwriting processes often penalize small business owners for that very reason with higher interest rates while other institutions simply say no to their business. Here are five tips for business owners applying for a first mortgage.

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3 Surefire Strategies for Super Selling

February 4, 2017


Marketing is one of the real key parts of running any business, and as a business owner you need to be aware of what your strategy is and how you approach the subject. With a proper focus on your marketing, there is really nothing that your business cannot achieve, and that is well worth bearing in mind. However, it is often difficult to know exactly what it is that marketing needs to look like in order to work at its best, or how it needs to operate. In this article, we are going to go through three of the most important strategies to bear in mind when you are designing your marketing. Follow this advice, and your sales should go through the roof in no time.

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Filed Under: Sales Tagged With:

Better Safe than Sorry – How to Create Safe Workplace

February 3, 2017


As a business owner, keeping the office in complete working order is always one of your main duties. And a large part of that is ensuring that the office is a safe environment to work in. Not only is this a legal concern in most places, but it is a moral one too – and it also happens to help your business when you are as safety-conscious as you can be. Nonetheless, even the most sensible business owner can sometimes struggle with keeping everything – and everyone – safe and sound. After all, how do you really ensure that your office is a safe haven for everybody? To try and answer that, we have put together a few of the essential checklist points for anyone trying to improve the safety of their office. Let’s take a look.

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Filed Under: Employees, Management Tagged With: ,

4 Simple Strategies to Help You Find the Right Digital Signage Company

February 2, 2017


These days, many business owners are realizing that optimizing their marketing efforts can take their conversion rates from average to exceptional. If you’ve recently drawn this conclusion, now is the time to hop on the digital signage bandwagon. This unique form of marketing will empower you to connect with members of your target market in a simple way that can optimize brand recognition and lead to conversion. When you get ready to locate a company to offer you these brand-building signage services, it’s important to know how to find the ideal firm. Below you will find several simple strategies you can use to locate the right digital signage company:

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Time to Go Back To Basics with Online Marketing

February 1, 2017


If you’re starting a business online, you need to make marketing one of your top priorities. That much should already be clear. The problem is that most business owners, while understanding the importance of marketing, over complicate the situation. Instead of thinking in basic terms, they get into the nitty-gritty details of promotion when really there’s no need. Instead, it’s time to go back to basics with marketing. There are really only three things you need for your business promotion to be a success. These are social media presence, content production and SEO. Tick off those three boxes, and you won’t need to think about anything else for your company to be a hit.

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How to Keep Quality Up In Your Factory

January 31, 2017


In the modern retail-world, it’s hard for businesses to compete with one another. New products are crowding the shelves at an unprecedented rate. And, the biggest difference between most companies is quality. The way that a product is made will greatly decide how well it does on the market. So, it’s important to make sure that your products are as good as possible. But, this doesn’t stop at the materials you use. It’s a process that takes a long time. So, to help you out, this post will go through some of the ways you can improve your quality.

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What’s the Best Leadership Style for Your Business?

January 30, 2017


Effective leadership is at the core of any successful business. A good leader knows how to motivate his employees and listen to their needs. He also has the skills required for managerial activities. The best leaders will approach each new project thoughtfully, see the lighter side of things when times are tough, and help others reach their career goals.

From situational leadership to transactional leadership, there are various ways to run a business. An experienced manager or CEO should be able to choose the right approach for the situation. Studies indicate that successful business owners combine two or more leadership styles. The goals and culture of an organization determine which one works best.

Here are the most popular leadership styles and their unique characteristics:

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Small Businesses Owners: Outsource These Tasks to Grow Your Business

January 30, 2017


Small business owners have hundreds of tasks on their to-do list at any given time. It’s impossible for anyone to tackle them all by themselves. Even if you are a super human and can take care of these tasks yourself the question still remains – should you? Are you better off spending time on tasks that are directly tied to your core business instead of the ones that can be taken care of by others? Based on interviews with number of small business owners and opinion of experts the answer is unequivocal YES. By focusing on core competency and letting others take care of non-essential ones you will be able to focus on and grow the business. So what tasks are better suited to delegate to others? Here are few that easily come to mind.

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