Humans are visually oriented beings. Imagery sparks the brain to retain information faster and for longer periods of time than text alone. Including visual elements in your branding is essential if you want to capitalize on this tendency and make your brand stand out from the others in your field.
One of the best visual elements you can have is a logo. It’s highly portable, able to appear in any marketing channel. And it’s easy to recognize, helping you connect with customers quickly. At least, a good logo can do all these things. Here is how you can create a good logo for your small business.