Real-time analytics—that is, using mathematics and logic to gain insights from data as it is collected—is a key component of a sound and smart decision-making process. This capability can be utilized to track the effectiveness of marketing campaigns and see how these efforts are translated to sales, to ensure that the bank can enhance its balance sheet management efforts, boost workflow efficiency, and improve the bank’s understanding of customer behaviors. Real-time analytics is one of the crucial features that forward-looking banks should look for when shopping for solutions and products that will bring the digital revolution to their respective organizations.