How can Startups Benefit from Social Media and Online Marketing

November 26, 2015


Starting up a business in Australia or New Zealand is something that can be very rewarding and financially lucrative. However, it is also something that can be very daunting, as the stiff competition amongst start-ups coupled with competition from larger, more established companies can make things difficult for those looking to start their own business.

Fortunately, we now live in a digital age and there are number of ways that this has made life easier for those who want to start their own business. Various digital marketing tools are now available that can help you to not only make a success of your business but also to compete on a global basis in order to extend your reach.

[Read more…]

Filed Under: Technology Tagged With: ,

6 Essential Tech Tools for Startups

November 24, 2015

Tech Tools
By now, everybody knows the statistics about start-ups. New businesses face long odds of success. However, with the right approach and mindset any startup can beat those odds and go on to become the next Facebook or Google. Technology plays a critical role especially for startups because they do not have large resources available at their disposal. Today’s best apps can reduce your costs, improve your efficiency, and enhance productivity. Here are six essential tech tools for start-ups.

[Read more…]

Filed Under: Technology Tagged With: ,

User Experience Guidelines to Build Great Website for Small Business

November 23, 2015

Technology Internet Websites Standing
If you are coming from a web design background, then you already know that usability is one of the most important factors when it comes to your users visiting and staying on your website or web application. In reality, it goes beyond just usability in the realm of user experience. Use experience goes beyond having a website that is just usable. A true user experience includes number of components such as taxonomy, content, visual design and user feedback. This why it behooves business owners to focus on user experience guidelines as explained below.

[Read more…]

Filed Under: Technology Tagged With:

Data management Solutions for small business

November 19, 2015

Data Storage
Modern businesses are becoming increasingly reliant on electronic methods to store and share their data. This data can vary greatly – from customer details to business documents. The last thing a growing business wants is to be a victim of data loss. It is well known that businesses that lose their data can have a hard time recovering from such events, often leading to the closure of the business. There are different data management methods which can be used, depending on how much budget one business can afford to put into place.

[Read more…]

Filed Under: Technology Tagged With:

Is Your Business Ready to Take Advantage of Mobile Technology?

November 18, 2015

Mobile Technology
It is not an exaggeration to say that we are living in the age of mobile and the next 5 years are going to be shaped by the advances in mobile technology. When you consider that there are almost as many cell phones (6.8 billion) in the world as there are people (7 billion) it would be foolish for any business owner to not have a strategy that focuses on taking advantage of mobile technology. The startups such as Uber are fully taking advantage of all the functionality cell phone has to offer to provide a seamless user experience and in the process has become one of the most valuable startups in the world worth $50 Billion!

[Read more…]

Filed Under: Technology Tagged With: ,

8 Steps to Get the Most Value Out of Web Analytics

November 11, 2015

Web Analytics
Web analytics is one of the cornerstones of having a successful website. It’s essential for any business to have a site that performs well in the modern age. Anyone who wants their online efforts to be as good as they can be, needs to be able to analyze the numbers and trends. If you can see and understand why a certain event or trend is occurring, you can correct, recreate or improve on it. The art of web analytics allows for you to do this, whether you do it yourself or hire a pro. If you think your business needs to make better use of web analytics, use this guide to find out how.

[Read more…]

Filed Under: Technology Tagged With: ,

How to Choose the Right Web Host for Your Small Business

November 10, 2015

Web Hosting
When it comes to hosting your small business website, you may be struggling with all the different options available to you. There are lots of different types of hosting, many companies and varying price ranges too.

In this article we are going to take a look at the main differences between the types of hosting packages on offer so that you can find what works best and what to avoid with your business. Hosting is one of the most important things when it comes to actually turning visitors into customers as a website that is down all the time or slow won’t result in any business at all, so it pays to be prepared.

[Read more…]

Filed Under: Technology Tagged With:

3 Tips to Avoid Enterprise Data Breaches

October 27, 2015

Data Breach
Identity theft and fraud have long been considered consumer issues, but a series of recent high-profile intrusions is quickly shifting the focus to the corporate world. From Target to Home Depot to Neiman Marcus, the past year has certainly been a long one for several large companies that fell victim to data breaches. And make no mistake, these attacks may be carried out against a company’s infrastructure, but it’s the consumer who has to deal with the fallout of compromised information. For criminals, enterprise fraud is a high-risk, high-reward proposition. Although the level of security and threat of detection is much higher than with a single-victim attack, the successful breach of a single corporate network can provide a lifetime’s supply of sensitive information, from Social Security and Employee Identification numbers, to passwords and credit card information. The only bright side to these incidents is they provide corporations with the opportunity to learn from past mistakes and strengthen their security. Here are just few tips for avoiding the growing trend of enterprise data breaches.

[Read more…]

Filed Under: Technology Tagged With:

What does it Take to Build a Start-Up Business Website?

October 27, 2015

Website
A website is a must have channel for any business. When it comes to a start-up it is even more critical to have a web presence from day one because you are not going to have resources to build a brick-n-mortar channel nor the marketing budget to spend. There are several approaches you can take to host the website, ranging from dedicated self managed hosting, to managed outsources services to virtual private service such as the one provided by best VPS web hosting. But what does it take to build a website in the first place? Read on to understand some of the steps involved.

[Read more…]

Filed Under: Technology Tagged With:

Sage Advice for UK Small Business Needs

October 20, 2015

Startup
In today’s economic climate, the world is fast moving, ever changing and incredibly demanding. You just need to be in the tube during rush hour to experience the rush of suits as they hurriedly make their way into the office or to their meetings for the day. The UK startup market is a saturated one with only 6% of startups and SME’s going onto become larger businesses. Managing Directors of small to medium sized businesses are expected to be on top of their company and their offerings in order to compete with the larger corporations.

[Read more…]

Filed Under: Management, Technology Tagged With: ,