As Internet access becomes a more and more indispensible commodity, new ways of doing business have also emerged. As a society, we’ve experienced ecommerce boom and on-the-go shopping with mobile apps. As Internet usage grows, it’s logical to think that the focus of online businesses would be on increasing the volume of transactions proportional to the number of online shoppers. However, the exact opposite seems to be unfolding: innovative businesses are leaning more towards fewer transactions.