You should clearly outline each marketing stakeholder’s roles when coming up with a marketing strategy and plan. You can achieve this with the help of an organizational chart template. The outline enables each marketing specialist to know their scope of operation to avoid conflict of responsibility.

After that, proceed to draft a marketing plan and strategy. In the marketing strategies, consider segmenting the market if you want your marketing efforts to bear fruit. Doing so also helps you achieve your business goals by channeling your resource to the right audience. It also enables you to determine how you can meet the customer’s needs with your products.

With this knowledge, you can develop better marketing strategies for each market segment and execute them well.

Here are the benefits of market segmentation to your business.

[Read more…]

Do you want a unique way to tell someone thank you? Technology has permitted easy correspondence, but sometimes an email or a text message just won’t do. If you want to engage with people personally, then learning how and when to send thank you cards is essential. Consider the following do’s and don’ts of writing thank you cards.

[Read more…]

In the complex era of online business, remote working, and endless email communication, striving to recapture the human element of marketing can prove incredibly important to one’s campaign.

As a huge number of businesses and workers migrated online in the wake of the coronavirus pandemic, restrictions the world over have meant people are perhaps starting to feel the detrimental effects of having to deal with faceless corporations, chatbots, and spam emails day in and day out.

For your marketing campaign to stand out, now might the time to start nurturing a more personable approach to your customers across all available channels.

Here are some useful tips you may wish to consider.

[Read more…]