Harness the Power of Social Media to Improve Customer Experience

June 16, 2014

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Managing customer interaction online should not be confined to just addressing complaints. Small business owners miss important opportunity to build long-term relationship with their customer in doing so. Business owners should look into interacting with their customers on a regular basis via social media. This will not only help them keep pulse on what their customers are thinking, but also will increase their sales and profit. Customers are interacting with the businesses online in search of quick and effective response. That is what small businesses need to harness.

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Savvy Tips to Drive Per-Inquiry Advertising Success

June 11, 2014

Pay per click advertising
Pay-per-click is still one of the more common investments within a content marketing strategy, and for good reason. Compared to other types of advertising investments, this is among the easiest to manage, track and refine over time, thanks to increasing integration of metrics systems into major search engine product offerings.

However, while a rudimentary per-inquiry advertising program can be enough to drive at least some conversion rates, taking these initiatives to the next level can have more substantial benefits to the business over time. After all, leaders will be looking for high returns on investment in the modern Internet marketing arena, and more refined approaches to pay-per-click can yield stronger results.

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Visually Inspired: How to Optimize Images to Attract Consumers to Your Website

May 27, 2014

How to Optimize Images for Website
If you have started to work on your SEO but you are still in the early stages, a lot of what you have read will probably be focused on the written content of your website. You may have heard that images cannot be read by the search engine spiders, and that you should therefore focus on written content.

While written content is the most important factor, you may well want to include images on your website, and if you do, you should make sure you optimize them. Optimizing images properly can help your site to get more traffic from both the standard search engines and the image search engines. So, how can you optimize images? Here are some tips:

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How to Improve Sales with email marketing services

May 20, 2014

Email marketing
The internet needs to be utilised to the full potential by businesses in all industries if they are to succeed. Online marketing is the most powerful form of marketing, and in order to use it properly you will need to employ the services of an internet marketing company which can use email marketing, search engine optimisation and other techniques to improve your business’s prospects.

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7 Facebook Advertising Mistakes that Kill Marketing Campaign

May 18, 2014

Facebook
Facebook advertising is gaining momentum as a viable option for many businesses. Paid advertising can put your content and business in front of more people, generate leads and sales and build your social media following.

The problem is for every successful Facebook advertiser, there is another one who claims Facebook ads are a waste of money and don’t get results. That’s most likely because they made one (or more) of the following mistakes and killed their own advertising campaign.

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Why Social Media Marketing is a Must for Small Businesses

May 14, 2014

Social media
Social media marketing is an essential part of the current business culture. Every business that takes marketing seriously has to use social media accounts to create better marketing opportunities. Social media can affect how customers view your brand, and it is wise to learn how to make that happen.

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Infographic – Best Cities for Business Conferences

April 26, 2014

Best Cities for Business Conference
As with any event, business conferences require intensive planning and coordination. From lodging to executive travel arrangements, there are endless number of items you need to take care of. One of the most important pieces of the puzzle is to determine where to host the conference. Each city has its own nuances. The infrastructure, culture, weather all play an important role in the success or failure of these events.

Certain cities stand out as popular destinations for business conferences. The Infographic below shows five of the best cities around the world for hosting conferences.

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How can Small Businesses Promote Products with Regifting

April 6, 2014

How Small Businesses can Promote Products with Regifting
While the practice was once frowned upon, more people have acknowledged regifting as socially acceptable. Some items lend themselves better to the process, but for the most part, consumers are both happy and willing to accept any products that have been regifted. Companies can take advantage of this growing trend by distributing promotional products that are both useful and attractive to customers. Once considered considered tacky or tasteless regifting is no longer considered a taboo.

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The State of Social Media in 2013

February 4, 2014

The State of Social Media in 2013
The social media continued to command attention from consumers, publishers and advertisers alike in 2013. Consumers still cannot live without accessing their Facebook account almost every day. They cannot stop showing pictures of their favorite food or vacation spot on Instagram. Because of this publishers cannot afford not to pay attention to social media sites to get in front of their audience. The end effect is that advertisers have taken notice of this increasing trend in social media and have started spending more money on social media sites. Any vendor or publisher who does not have social media strategy stands to lose customers and audience members.

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Manage These 2 Facets of Customer Relationship Well to Grow Business

January 20, 2014

Manage These 2 Facets of Customer Relationship to Grow Business
Every business lives and dies by how it manages customer relations. Companies that manage this relationship well can grow consistently for number of years.  We have seen this with customer focused companies such as Amazon, Southwest Airlines and Ritz Carlton. Think about the great customer service experience you received from any such companies and you will understand what I am talking about. On the other hand, companies that do not manage customer relationship well can lead to their own demise in a short time.

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