Why Your Restaurant Needs Social Media

September 18, 2014

Social Media
Today’s technology driven world has created a strong business presence on social media. If utilized wisely it can greatly benefit your restaurant. Social media pages provide you with opportunities to personally connect with your customers by displaying menus and pictures as well as advertising for special events. It also allows you to communicate with your customers through a variety of posting and messaging methods. However, the costs of social media can add up over time, especially if you choose to utilize the services of an outside company. So how can you save pennies and receive the benefits of social media at the same time? Keep reading below for some simple advice.

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How to Select Catering Services during Business Events

September 17, 2014

Catering
Business events, no matter whether they’re for training or networking purposes, are vital for getting your business ‘out there’. As a result, if you’re hosting one, it is vital that it is a success. Although the main theme/purpose of the event is undoubtedly important, there’s one other factor it is essential that you get right: the food.

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5 Tips to Get the Most Out of Direct Mail Campaign at Low Cost

September 11, 2014

Direct Mail
There is a good reason why businesses have been using direct mail for over 100 years – it works! Direct mail is highly targeted and has a much higher response rate than other forms of marketing. Nearly 8 in 10 consumers respond to direct mail by searching online or visiting the brand’s own website, a powerful demonstration of how direct mail can drive traffic and increase online sales.

Despite its proven power to deliver results, many businesses still worry about the costs involved. While it obviously costs more to send a piece of direct mail than it does to send an email, emails are far more likely to get ignored or deleted. Direct mail costs are more manageable than most companies think and return on investment is high. Here are 5 tips for how to keep costs down on your first direct mail campaign.

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Setting Up a Thriving Cosmetic Surgery Business

September 8, 2014

Surgery
If you are in the cosmetic surgery field of medicine, you may be ready to branch out on your own and open a private practice. Through this effort, you may increase your income, have greater control over the work environment and even set your own work hours and schedule. While these are just a few of the many benefits that you can enjoy when you set up your own cosmetic surgery business, the fact is that you want your venue to be successful and profitable. In order to accomplish this goal, you may consider following a few important tips.

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How can Sensory Research Grow Your Business

September 4, 2014

Market Research
Sensory research is a fairly new development in the world of marketing. It can help you understand exactly how your customers view your product, which can help you make the best choices regarding how to improve the products. It will also highlight whether any changes to the product development process could make a positive difference to the experience customers have when using your products.

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How to Grow Business with Charitable Giving

August 21, 2014

Charitable business
As a business owner, your first priority is most likely the success of your business and growing your profits. After all, without a healthy bottom line, you probably won’t have a business for very long.

However, if your business is on solid footing, it’s also a good idea to make charitable giving part of your operational plan. There are number of benefits to doing so, not the least of which are the tax breaks a business can receive from giving back. A business with a track record of philanthropic activity often enjoys a better public perception, as customers want to do business with a company that shares their values. Internally, employees feel better about working for a company that supports charitable causes, and companies that give back often attract quality employees.

Even if you know that there are plenty of good reasons to add a charitable giving component to your business plan, you may be struggling with the best way to go about it. Here are a few ideas to get the ball rolling.

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4 Marketing Mistakes Small Business Should Avoid

July 3, 2014

Marketing Mistakes
Poor marketing is one of the top 10 reasons small businesses end up closing their doors. Strong marketing and sales strategies can have a massive effect on the success of the business overall.

Most small businesses create social media pages, advertise with local papers, and create a website and think that most of the advertising is done. They neglect to make the most of the digital outlets available to them. This could be out of ignorance of what is available, or it could just be that they are hesitant to spend too much money on marketing. Regardless of the reason, neglecting a strong sales and marketing campaign can be crippling to any business.

It is important to remember that money has to be spent in order to make larger profits. Large corporations figured this out, and that is why so many of them have large and successful marketing campaigns.

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Knowledge is Power: How to Monitor Media Reputation and Impact on Business

June 27, 2014

Media Monitoring
There is an information explosion happening around us like never before. Every second there are millions pieces of information being created and consumed. They come from all different sources and media. Whether it is tweets, photographs, videos, articles or any other form it as become nearly impossible to keep up with this surge in information for any business. Just Google your business name and find out how many links you get for your business. Some links will be good, some bad. Some will be true, while others may not be.

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Harness the Power of Social Media to Improve Customer Experience

June 16, 2014

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Managing customer interaction online should not be confined to just addressing complaints. Small business owners miss important opportunity to build long-term relationship with their customer in doing so. Business owners should look into interacting with their customers on a regular basis via social media. This will not only help them keep pulse on what their customers are thinking, but also will increase their sales and profit. Customers are interacting with the businesses online in search of quick and effective response. That is what small businesses need to harness.

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Savvy Tips to Drive Per-Inquiry Advertising Success

June 11, 2014

Pay per click advertising
Pay-per-click is still one of the more common investments within a content marketing strategy, and for good reason. Compared to other types of advertising investments, this is among the easiest to manage, track and refine over time, thanks to increasing integration of metrics systems into major search engine product offerings.

However, while a rudimentary per-inquiry advertising program can be enough to drive at least some conversion rates, taking these initiatives to the next level can have more substantial benefits to the business over time. After all, leaders will be looking for high returns on investment in the modern Internet marketing arena, and more refined approaches to pay-per-click can yield stronger results.

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