As a business person, job seeker, or entrepreneur one of your biggest concerns is how to gain attention of potential clients. It is what determines your success. In this piece, we are going to look at ways you can produce portfolios/marketing materials that can show off your skills, products and services, and help you create an impression that lasts. The tips we have covered here can equally be used if you are looking for a job; interviewing to land a full-time creative role for example.

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Any business that sells products needs to find the best way advertise their goods, as this is how you communicate to your audience and explain why they should choose you over the competition. It is difficult do this through text and images. Often these adverts will unfortunately go unnoticed. Instead, it is much better to produce a video featuring the products. This is the most engaging form of media, and it is also one which lends itself well to advertising. With a video you have the ability to construct a narrative through audio and visual elements, and this also enables businesses to show their product in action too. If your company sells laptops for example, then a well produced video that shows the laptop working will be much more beneficial than a photo of the laptop next to a wall of text.

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