Marketing – Page 45

Infographic: The Recipe for Perfect Business Logo

February 19, 2015

Some of the world’s most memorable logos are the ones that have accomplished simple, yet bold designs. Take the Nike swoosh logo. Recognized worldwide, the Nike logo has gone beyond brand to become iconic. Yet it is a remarkably simple, but well-thought-out design. The Apple logo is another instantly recognizable logo. It’s also a great example of a black and white logo that pairs a simple image for a bold statement. Bold designs aren’t limited to black and white though. For an example, look no further than the Google logo, which makes an impact through both its colors and clean font.

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Filed Under: Marketing Tagged With: brand, buzz marketing

6 Smart Ways Small Businesses can Engage in Community to Grow Sales

February 11, 2015

Small businesses do not exist in vacuum. They are an integral fabric of the community in which they operate, which is why it is important for them to be part of the community and get involved in community activities. Giving back to the community that gives them business is a powerful marketing tool, much more important than a catchy jingle or witty saying. Getting involved in the community and giving back demonstrates their commitment to the customers that are part of that community. So what are the ways in which small business owners engage in the community? Here are six powerful tips.

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Filed Under: Marketing Tagged With: Community

Key Measures to Ensure the Success of Business Conference

January 31, 2015

A business conference can contribute significant value to the company hosting it. When done properly a conference can facilitate dialog between the attendees, inspire brainstorming sessions to come up with new and innovative ideas and develop relationship that will last beyond just the conference. Of course, a lot depends on how the conference is planned and where it is hosted. The organizers of the conference have to planned well in advance and ensure all aspects of the event hosting have been thought about and taken care of before the conference. It also helps to build a rapport with the staff and management of the venue and to fine tune all local resources from taxi services to currency banking.

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Filed Under: Marketing Tagged With: Conference

A Must Read Guide to Show-Stopping Store Displays

January 27, 2015

Bergdorf Goodman has been a staple of New York shopping since well before it moved to its 5th Ave. location in 1928, but it was only about 14 years ago that, under the direction of design geniuses Linda Fargo and David Hoey, Bergdorf’s became a marketer’s mecca, as well.

Every season, the monumental department store dramatically reveals intricately planned window displays that impress and entice shoppers walking along 5th Avenue. The displays are loud and exciting, depicting fanciful scenes of paper cities and brass zoos constructed delicately by a team of devoted artists. The windows are often chaotic and seem scarcely related to Bergdorf’s main product of high fashion clothing — yet the displays manage to move more merchandise than most shops dream of selling in 10 years.

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Filed Under: Customers, Marketing Tagged With: Advertising, retail

How to Create Marketing Portfolio that Attracts Attention

January 25, 2015

As a business person, job seeker, or entrepreneur one of your biggest concerns is how to gain attention of potential clients. It is what determines your success. In this piece, we are going to look at ways you can produce portfolios/marketing materials that can show off your skills, products and services, and help you create an impression that lasts. The tips we have covered here can equally be used if you are looking for a job; interviewing to land a full-time creative role for example.

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Filed Under: Marketing Tagged With: Advertising, Communication

Infographic: Measuring Online PR Effectiveness

January 22, 2015

Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.

The topic of measurement is an ongoing debate within the industry and academia. While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI. One theme has become clear, however – measurement is getting more refined, and audience engagement and response carries the most weight. Look at the Infographic below to get more information on measurement of PR effectiveness.

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Filed Under: Marketing Tagged With: Community, PR

How to Best Use Coupons to Save Money When Shopping Online

November 27, 2014

The concept of online shopping has made shopping more exciting and fun than ever before. Whether it is a matter of convenience or affordability, online shopping provides great benefits. You can enjoy all the advantages of online shopping and much more with the GOSF. The mega shopping event gives you the chance to buy everything and anything you want with just a few clicks. Not to mention, you can shop for products at a discounted rate using the GOSF coupons.

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Filed Under: Marketing, Sales Tagged With: Coupon

How to Create Impressive Business Cards that Command Attention

November 19, 2014

Oh, the age old business card! It looks so small and innocuous, isn’t it? And yet, this little piece of paper can change the outcome of just about any business meeting. Handing over a business card is an introduction to you, your company and products or services it offers. It is said that first impression is everything in any meeting, and the business card is what makes a first statement about your business to potential client, customer or vendor. So how do ensure the business card that represents your company is as impressive as the business itself? Here are some alternate ideas for business cards made out of non-traditional materials.

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Filed Under: Marketing Tagged With: Communication

Do You Use the Full Power of Eye Catching Banner for Small Business Marketing?

November 15, 2014

When it comes to marketing, modern-day businesses seem to be pre-occupied with online techniques and digital media. While these represent important components of any successful marketing campaign, it is important to remember that an integrated strategy that incorporates offline disciplines offers the best possible chance of long-term success. With this in mind, you should consider how printed materials and similar offline products can be created to promote your brand and venture. In terms of offline print materials, banners are particularly effective. Not only can they be created to incorporate striking imagery and bold colours, but they can also be placed anywhere within a predetermined location. Let’s look at the three most important considerations when creating a marketing banner: