How to Select the Perfect Roller Banner Display for Trade Show

July 23, 2015

Roller Banner
In order to have an effective, eye-catching roller banner to display at your next event you need to design artwork for the banner that makes people take notice. Putting together a stand-out banner can be a daunting prospect if you do not have any design experience, but fortunately it is not actually difficult to make something interesting and creative for your stand. Here are some tips for designing a great roller banner, and how to create something that will be remembered for all the right reasons.

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8 Inexpensive ways to Remodel Storefront

July 22, 2015

Storefront
It has been a few years since you opened your storefront. You’ve managed to carve your place within the community and create a healthy customer base. However, the aesthetics of the store is beginning to look a little stale and dated. You want to remodel, but you think that you can’t afford it, so you become comfortable with your store’s appearance and do nothing. If this sounds like you, then you are not alone – many small business owners fall into a comfortable rut after a few years of operation and fail to update the look and feel of their store.

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Product Review – 360 Degree Customer Loyalty Platform by MoPals

July 14, 2015

Customer Loyalty
It costs 6-7 times more to acquire a new customer than to retain an existing one. A loyal customer can also bring considerably more repeat business compared to a new customer. No wonder businesses of all types and sizes are rolling out the red carpet for their loyal customers. Despite their efforts, businesses tend to lose an average of 10-30% of their customers annually for variety of reasons, which is why it’s in their best interests to maintain customer loyalty.

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How to Make Positive First Impression of Your Business with Attractive Signage

July 6, 2015

Signage
You’re taking the plunge and opening up your own restaurant. You’ve planned all of the details, from the décor to your menu and advertising. You’ll be ready to open your doors soon, but you have one more item that you need to take care of before the grand opening. Restaurant signage needs to come at the top of your list. Your sign will be the beacon that draws customers into your establishment. Once you’ve hooked your patrons, your food and setting will take care of the rest. It all begins with a sign.

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Can Small Businesses Influence Local Charities?

April 30, 2015

Charity
More than 50 percent of the businesses within the United States are classified as small business. In many areas, these companies employ less than five people and have a limited supply of income. However, these organizations are still capable of impacting local charities to help those that are less fortunate. After all, a stable community is a more profitable community. By investing time, energy and funds in helping, you actually improve society in your local neighborhood while increasing future sales from those you have helped. Here are some additional considerations as you think about working with local charity.

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How Collaboration between HR and Marketing can Contribute to Business Success

April 7, 2015

Collaboration
Most large businesses have distinct departments that are responsible for taking care of their respective functions. This is required to provide a structure and avoid overlaps and gaps within the company. Small and medium businesses, on the other hand, function as one cohesive unit without having such distinct roles and responsibilities. This helps them take care of things rather quickly, which essential for the success of the business.

There are times when even large corporations can benefit from different departments working closely together. HR and Marketing are two such roles that have the potential to contribute to the business with effective collaboration. Here are some of the benefits of collaboration between HR and marketing departments.

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Tips to Create Powerful Brochure to Capture Buyers’ Attention

April 5, 2015

Content
A brochure is the first thing your potential client looks at when looking to purchase from your company. Providing potential clients with a powerful brochure is a must-have the tool that you need to promote your goods and services. You only get one chance to make a first impression, so having a professional-looking brochure filled with quality images and credible content will be important in putting the right foot forward with your audience. Capturing the interest of your audience is your ultimate goal. So how do you ensure your brochure looks as appealing and professional looking as the products you are trying to sell? Here are few tips to consider:

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4 Tips to Create a Memorable Trade Show Experience

March 26, 2015

Tradeshow Booth
Trade shows are excellent venues to get business leads and make connections for small businesses. It allows you to showcase your business, products and capabilities within a short time and from a single location. The challenge with trade show is while you are trying to get the attention so are number of other businesses like you. The key is to make sure that your booth is memorable and effective. To be remarkable, you’ll need a unique booth and warm personality. You don’t have to spend a fortune to do that either. With the 4 tips shown below you can have a memorable booth that will keep the name of your business in front of the people for a long time.

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10 Email Subject Lines that Grab Customers’ Attention

March 10, 2015

Email
Email marketing is a powerful tactic for many small business owners to promote their products and improve sales. Emails can be created and distributed without incurring much cost. It can even be customized for a group of customers to ensure you target the right group. The problem is customers are bombarded with emails like never before. They have limited time and attention span to open, let alone read the email. So how do you grab their attention and make them open the email? The key is what you put in the subject line. Boring subject lines that put readers to sleep will never make it to the content. Use the 10 tips below to create attention grabbing subject lines that will compel the reader to open the email.

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Infographic: The Recipe for Perfect Business Logo

February 19, 2015

Logo
Some of the world’s most memorable logos are the ones that have accomplished simple, yet bold designs. Take the Nike swoosh logo. Recognized worldwide, the Nike logo has gone beyond brand to become iconic. Yet it is a remarkably simple, but well-thought-out design. The Apple logo is another instantly recognizable logo. It’s also a great example of a black and white logo that pairs a simple image for a bold statement. Bold designs aren’t limited to black and white though. For an example, look no further than the Google logo, which makes an impact through both its colors and clean font.

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