How to Brand Your Small Business on a Budget

July 16, 2016

Brand
Small business owners and entrepreneurs need to wear a lot of hats. They may be called on to handle bookkeeping, sales, marketing, strategic planning, and custodial work over the course of a day, and we all know it’s not easy to cultivate expertise in all these areas.

SmallBizViewpoints.com is here to teach you powerful small business tips that can help fill gaps in your experience without costing hours out of a busy day.

In this article, we’ll cover a few highly effective but inexpensive branding options small businesses can use to improve their brand recognition, awareness, and customer loyalty on a limited budget.

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3 Tips to Create an Effective Marketing Strategy

July 14, 2016

Marketing Strategy
By now, everyone has discovered the joys of niche, target marketing. Targeting a base of customers is always going to be high on any list of the right marketing strategies for your business.

As it turns out, that fact alone is not enough to constitute a marketing strategy. There is a lot to learn about target marketing beyond the basic fact that you need to be doing it. Plenty of businesses engage in rather involved and expensive niche marketing campaigns that don’t work.

You can spend lot of money on marketing fads that don’t yield the results you expected when you bought into them. These fads can cost you more than money, they can cost you time, wasted effort, and customer good will that you will never get back. If your target marketing campaign is not working the way you think it should, let’s take a moment to go back to the basics:

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What is the Right Marketing Strategy for Your Business?

July 7, 2016

Marketing Strategy
Businesses obsess over the most effective marketing strategies and miss the crucial point. The point is that an effective marketing strategy is all about the individual company. As every company is different, every company needs to consider different criteria and variables. As a result, there is no one size fits all strategy. Now that you know, you might be in an even bigger quandary. ‘If there is no one size fits all, how am I supposed to choose the right strategy?’ It’s a good question, and you can find the answer below.

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How to Make Sure Your Marketing Efforts Are Heading In the Right Direction

July 3, 2016

Marketing Direction
To someone who’s new to small business, marketing can be a fairly confusing part of it. It can be hard to tell what works and why it works. You might feel like you’re shooting blindly and hoping for results. Naturally, if you are to succeed in managing the business, that’s not going to cut it. So in this article, we’re going to help clear things up for you. To help you understand what works and how you can actually make sure it’s working.

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Is Your Online Marketing Strategy Really Working?

June 30, 2016

Businessman writing diagrams
In this day and age, the most important thing any business needs is an online marketing strategy. Almost everyone is on the internet these days, so the best way a small company can reach new customers is to get online. There are so many ways you can do your online marketing, and getting into it can be very daunting for a new business owner. So, with that in mind, here’s our handy guide to online marketing. It doesn’t matter if you are a complete newbie or have been working in online marketing for quite some time now. No matter how experienced you are, this guide can help you make sure everything you’re doing is up to scratch.

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How Can You Use Google to Research Macro Trends

June 30, 2016

Google
Google has become a phenomenon by itself in this century so much so that it is used as a verb when someone wants to find the information on the web. All you have to do is just “Google it.” Starting from its origin more than a decade ago to help people organize and search information on the web Google has come a long way to provide relevant information to users with a simple click of a button. By learning the keywords people search for Google can identify political, economic, social and many other macro trends very easily.

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3 Skills Every Marketing Professional Must Have

June 29, 2016

Marketing
If you are looking for a career in marketing, there are certain inherent traits every marketing professional must have. Some are learned skills that you can pick up along the way, and others are part of your makeup, something you are born with. Of course those personality traits you should have would include being friendly, outgoing and motivated but almost everything else can be learned. Here are some of the skills you should have if you are considering a career as a marketing professional.

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3 Simple Steps for Businesses to Protect their Brands

June 16, 2016

Brand
When many people think about trademarks, they think of those belonging to large businesses. Trademarks like Nike, McDonald’s, Coca-Cola, and Mercedes-Benz are owned by corporations that spend tens of millions just on their brands. But all businesses can and should take proactive steps to protect their brands and avoid the more expensive, nearly inevitable, alternative.

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Express Yourself – Ways to Give Your Small Business Personality

June 14, 2016

Window Display
Getting attention from customers is something that all new businesses strive for. The brand identity that is established can be built upon, but if not managed carefully can actually be damaging. Building a brand doesn’t always have to come with a huge budget, as there are many cost-effective ways that can help build a brand. Here are some ways to do this and get noticed by customers

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Does Physical Presence Have Any Room in Today’s Digital World?

June 7, 2016

Envelope
In today’s age, everywhere you turn, you see the push toward digital marketing and advertising. Web browsers use complex algorithms and tracking software to tailor your ads to your personal tastes. Your inbox fills with solicitations, and your social media accounts get banners, updates, and other ads.

Electronic retailing is just as ubiquitous. We buy and sell online, reserve hotels and plane tickets, and review the goods and services we use, all without ever touching a piece of paper.

To see all this virtual commerce, you would think that’s the only way business is done anymore. But you would be very, very wrong.

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