Regardless of what point in your business journey you are at, marketing is one of the most important elements that should be at the top of your agenda. It’s the key to recruiting new customers, and can play an integral role in maintaining the loyalty of existing ones too.
However, many entrepreneurs have picked up ideas about the subject that aren’t necessarily true. Unfortunately, following those rules could be damaging your hopes of maximized profits. So drop everything you think you know; this is how you’ll gain greater success.