Is Direct Mail Marketing Still Useful in the Digital Age? (Hint Yes!)

October 17, 2016

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direct-mail
With the number of headlines devoted to digital marketing, and email marketing in particular, you would assume that the traditional direct mail and door drop marketing provides no value these days. You may be led to believe that businesses of all types have stopped using direct marketing and moved exclusively to digital era. Nothing could be further from truth! While there is a shift to email marketing in recent times, traditional direct marketing is alive and well, albeit with reduced volume. Let me provide some data to back up that claim and show why businesses still prefer to use direct marketing.

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Can Your Small Business Ever Become Next Amazon?

September 23, 2016

amazon
It’s no big secret that Amazon is the world’s largest online retailer. The e-commerce giant started out life as a small website that just sold a few books. Today, you can go on the Amazon website and buy just about anything! Yes, they still sell books. But, you can also get electronics, homewares, even food!

Jeff Bezos, the guy behind Amazon, is worth around $66.9 billion. And all that from a small e-commerce website founded back in 1994. Now, I know what some of you are thinking. Amazon got established during the Web’s infancy. There’s no way anyone could start an e-commerce store and topple Amazon today! Or, is there?

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3 Marketing Myths Small Businesses Must Avoid

September 9, 2016

myth-vs-reality
Regardless of what point in your business journey you are at, marketing is one of the most important elements that should be at the top of your agenda. It’s the key to recruiting new customers, and can play an integral role in maintaining the loyalty of existing ones too.

However, many entrepreneurs have picked up ideas about the subject that aren’t necessarily true. Unfortunately, following those rules could be damaging your hopes of maximized profits. So drop everything you think you know; this is how you’ll gain greater success.

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3 Step Approach to Online Marketing for Industry Products

September 1, 2016

Online Marketing
While the disciplines may share at least some of the same principles, there are many crucial differences between B2B and B2C marketing. One of the main challenges facing B2B marketers is the task of selling functional or uninspiring products to professional buyers, in an environment where conventional marketing techniques hold little value.

The process becomes even more challenging when selling these products online, as your prospective clients cannot touch the merchandise or interact with a knowledgeable salesman. With this in mind, you will need to think strategically if you are to successfully engage professional buyers and sell your industry goods.

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3 Successful Tactics to Get Your Startup Booming

August 31, 2016

Startup
We all stand in awe of the successful startup. The path from zero to a thriving business appears almost magical to outsiders – the founders were once regular working Joes and then, a short time later, they are entrepreneurial rock stars running some of the largest firms.

Many business owners do not fully understand how to progress from zero to booming, but there are specific things that successful entrepreneurs do to grow their firms that we all can learn from. Below, we will discuss 3 tactics you can deploy to propel your startup business!

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How can You Improve Content Outreach Strategy

August 24, 2016

Bullhorn
In recent years, an engaging content strategy has been an absolutely essential part of any successful marketing campaign. However, only around thirty percent of marketers say that the content marketing efforts that they use are effective. Thankfully, there are now thousands of leaders in the industry who share their expertise in this area online. They work hard in order to cultivate relationships and maintain a position as an authority voice. Connecting with these people will help your brand to tap into the power of influencer marketing – a strategy which goes hand-in-hand with content marketing.

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How to Use Promotional Merchandise for Cost Effective Marketing

August 18, 2016

Promotional Products
If you have visited a trade show or conference you must be familiar with promotional merchandise that businesses distribute to the attendees. At the end of the day you will likely end up with a bag full of pens, key chains, flash drives, mugs and so on. The reason for their popularity is obvious. If done right promotional merchandise can help you raise brand awareness and promote your business during the show, but more importantly, keeps your business in front of their eyes long after the trade show is over. The key to success for this approach is to make sure you choose the right product and ensure it will have usefulness in everyday life. Below we share secrets to getting the most out of your promotions.

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5 Tips for Building Brand Awareness at a Trade Show

August 16, 2016

Tradeshow
The return you get from attending the trade show is dependent on how much effort you put in it. Attending a tradeshow can be very expensive. In addition to registration fees you also have to spend significant money on travel, hotel and other activities during the tradeshow. You need to justify that expense by earning new business. The return you get out of tradeshows is dependent on the effort you put in it. Here are some tips to help you make the time you spend promoting at a tradeshow worth the effort and investment.

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What the Best Merchandising Pros Do (and You Should Too)

August 2, 2016

Retail Store
Most small businesses want to avoid falling into the “me-too” category. They want to do something different and be unique. And that’s understandable. But too many businesses take this sort of thinking so far. They reject things that the market has been doing for years because they work. And instead, they prefer to go their own way. The result is that they end up missing out on sales and profits.

Merchandising is one of those areas where you really don’t want to reinvent the wheel. Doing what the pros do is the best way to succeed and attract shoppers to your small business. And there are certain things that they swear by. Let’s take a look.

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Tweets are Getting Longer, But Does It Really Change Anything?

July 25, 2016

Twitter
Recently, Twitter announced one of its biggest changes to the platform – more characters. We don’t know when this will happen, but we can bet that it’ll be before the end of 2016. The move will shake up a platform built for SMS messages before the iPhone even existed.

Now in its 10th year, Twitter has 310 million active users. It’s been used to start revolutions, mourn the passing of icons, and share cat videos. Despite a decline in use by the original founders, marketers still turn to the platform for B2B and B2C.

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