Insights, Ideas, Results
Like any other type of business, a private practice requires successful marketing tactics that get the word out about you, your skills, and what you have to offer. Larger businesses have resources and money available to spend on marketing ideas. Unfortunately, private practice owners do not have such budget or freedom. They have to be judicious in how they spend their limited resources on marketing ideas.
Building a website and launching an internet marketing campaign can help attract more viewers – potential customers – than you can imagine. Once you gain enough traction and have a steady stream of visitors, it is time to take your internet marketing efforts to the next level.
Doing everything yourself and not depending on other parties is great, but there are times when collaborating with others is great for business. In this economy, the relationships you build and maintain matter. There are three ways collaborating can help boost your brand or business’s online presence.
Marketing your business may seem like a challenge in today’s competitive market. Thankfully, there are few things that you can do to make your company stand apart from the rest. Having a valuable marketing strategy is essential for keeping your business unique and relevant. Whether your business is large or small, you need to understand how to achieve an effective presence and become a key figure in the business world.
If executed perfectly, a corporate event can open number of doors for your business. Revolutionizing the advertising landscape, event marketing gives companies a new and exciting opportunity to discover and engage with new customers. However, to effectively capture the power of event marketing, there are a few key points that your business needs to take heed of. We’ve compiled our top 5 most powerful tactics that you can adopt, in order to execute a highly successful corporate event.
In this age if you are not marketing your business on the internet you will likely not survive for too long. When majority of the people turn to internet when searching for a place to eat, an accountant, or even a house purchase your business will never get the attention of prospective buyers if you are not marketing on the internet. When is the last time did you open the Yellow Pages to find something?
While internet marketing is essential for any business many people have false idea about what internet marketing is about and how do it. They hold myths that may have been acquired over the years. Knowing these myths and finding ways to escape them will not only help you avoid unnecessary expenses, but also grow your business the right way. Here are the 5 most popular myths you need to be careful about.
A website is a necessity for any business in this internet age. Real estate agents are not immune from it. 87% of people in the US and 93% in Canada use internet to get the information they need. A well designed website can provide valuable information to potential home buyers. It also allows real estate agents to build good reputation with customers and generate leads. However, just setting up a website and hoping that it will attract potential home buyers is not going to work. “Build it and they will come” is never a good strategy, especially in the digital land.
In the age of the internet, customers are bombarded with more content than they can ever possibly take in. Getting information about your business to the masses has never been easier. But getting them to care about it has never been more of a challenge. The last thing you want to do is add to the endless piles of spam customers have to wade through every day. So the question is: how do you create information that your customers actually want to read? The answer is surprisingly simple. Create compelling and engaging content. Now, ‘simple’ doesn’t necessarily mean easy. So here are a few content delivery methods that will keep you out of the junk folder.
Whenever famous brands such as Sony or Coke want to launch their products, they do not simply ship the products to different shop outlets. These corporate giants use a product launch event. This is a way of formally announcing a product to a specific group of consumers. Developing new products is not as daunting a task as launching it. After all the success or failure of the product in the market is largely dependent on the launch after it has already been developed. Follow these 5 product launch ideas to make it a successful event.
Yes it is true, digital marketing is taking over the world and everything from email marketing campaigns to social media management and SEO is vital to utilise when it comes to advertising a modern brand. However, there are a few forms of traditional marketing that simply cannot be replaced by the digital age such as business cards and good old fashioned flyers. Flyers are an effective way to advertise an event and a multitude of other messages, and they are a great way to grab people’s attention quickly, easily and affordably.
With the number of headlines devoted to digital marketing, and email marketing in particular, you would assume that the traditional direct mail and door drop marketing provides no value these days. You may be led to believe that businesses of all types have stopped using direct marketing and moved exclusively to digital era. Nothing could be further from truth! While there is a shift to email marketing in recent times, traditional direct marketing is alive and well, albeit with reduced volume. Let me provide some data to back up that claim and show why businesses still prefer to use direct marketing.
