Marketing – Page 38

How to Increase Conversion Rate and Boost Online Sales

January 4, 2017

Running a business means that you also need a marketing strategy, which in this modern age that we live in also means having a website. Having a website though is not enough, as you need to actively market your site in order to compete with other businesses providing the same goods or services. It is important that you look at conversion rate optimisation for your landing page to make sure that your clicks turn into sales. There are plenty of information freely available online, and here is a breakdown of what you need to consider.

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Filed Under: Marketing Tagged With: Best-Practices, buzz marketing

Why Branded Merchandise Should be Part of Your Long-term Strategy?

January 2, 2017

We all own something with a logo printed on it that we were handed at a promotional campaign of some business. The great thing about these items is that as long as they stay in front of our sight, they are remarketing the brand to the beholder.

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Filed Under: Marketing Tagged With: Advertising, brand, buzz marketing

3 Reasons Why You Still Need Print Media for Your Business

December 22, 2016

If you own a small business you are probably juggling everything from managing your daily operations, to hiring, payroll, marketing, and managing your team. If you have a physical brick and mortar store, a consulting firm, an online business or a service-based business you also know how important social media marketing is to driving business and traffic to your website. As we move into the new year, social media will become even more large scale as studies have shown that it drives consumer buying decisions at ever increasing rates.

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Filed Under: Marketing Tagged With: buzz marketing

How to Utilise Web Scraping Tools to Bolster Real Estate Business

December 10, 2016

The real estate market can be a volatile place for the novice newcomer. Reaping the benefits of the lucrative opportunities that it offers can be a dauntingly complicated task without the right assistance. Unfortunately for many, this help often comes in the form of expensive consultancy that can add an additional price tag to an already costly venture.

When we think of real estate, the idea of online or digital tools will rarely come to mind as a source of informative advice and analytics. However, there are an abundance of rarely discussed sources of information for those hoping to reap the benefits possible with Australia’s ever-changing home market.

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Filed Under: Marketing Tagged With: Best-Practices, website

Starbucks Christmas Paper Cups: How to Promote Your Brand

December 5, 2016

How attached are you to your humble takeaway coffee cup? While you may answer “not very”, the majority of us are more passionate about the paper cup than we might realise. Many retailers have special promotion during Christmas time to introduce special drink or packaging. While some of the special promotions may go unnoticed others become very popular. In fact consumers may come to expect them year after year. So what can a simple coffee cup can do to promote your brand? Paper cup retailer Inn Supplies explains…

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Filed Under: Marketing Tagged With: buzz marketing

Smartphone conversions will catch up with desktops – but only if you let them

November 30, 2016

Despite industry-wide predictions and warnings, many digital marketers still focus heavily on their desktop’s conversion rate whilst leaving mobile devices as an afterthought.

Conversion rates on smartphones are growing fast. They might not have caught up with desktops just yet, but the rate of growth on desktops isn’t nearly as fast as that on smartphones.

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Filed Under: Marketing Tagged With: Best-Practices

Follow These Tips to Take Your Business to the Next Level

November 29, 2016

Perhaps your small business has been doing okay, or even pretty well. However, you are ready to take it to the next level. One small problem (actually not so small) – You are unsure where to start. The choices are overwhelming. Focus on social media? Focus on expansion? Focus on renovating the interior of the main office? What is a business owner to do? Hopefully, the tips that follow will help you gain a measure of clarity.

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Filed Under: Marketing Tagged With: Customer-Service, online

How to Get the Most Out of Business Exhibition Shows

November 26, 2016

If you are thinking of attending an exhibition or trade show for the first time with your company, you can get a lot of advice on various business and marketing blogs. Trade shows provide number of benefits to businesses of all types and sizes. They are a perfect platform to not only get your brand or products noticed but also to network and find new industry connections. However, what you get out of trade show depends on how well prepared you are before going in the show. Here are several tips to keep in mind to get the best return on your investment.

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Filed Under: Marketing Tagged With: buzz marketing, Trade Show

5 Things to Consider When Going to Trade Show for First Time

November 21, 2016

Going to a trade show to exhibit your business for the first time can be very intimidating. There are hundreds of items to prepare before going to the show. The cost to attend the show can easily run into thousands of dollars when you include attendance fees, travel and other miscellaneous expenses. Your goal is make the best first impression on visitors and generate as many leads as possible to get the best return on your investment. That is why it helps to plan in advance and make sure you have everything you need at the trade show. Here are 5 things you must consider.